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3 months ago
Johnson & Johnson
Location: Wokingham
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Executive
Job Title: Specialty Manager

Reports to: Business Lead

Business: Medical Devices

GCF Banding (proposed): 30

Function: Marketing

Date: January 2017

Location: Field Based

& Johnson Medical Devices Companies produce a broad range of innovative
products and solutions used primarily by health care professionals in the
fields of orthopaedics, surgical oncology, general surgery, neurosurgery &
neurological disease, infection prevention, cardiovascular disease, and
aesthetics. As the most comprehensive devices business in the world, Johnson
& Johnson Medical Devices is best suited to serve evolving customer needs,
train more surgeons to improve standards of care, and treat more patients globally
as access expands.

Key areas of responsibility:

Deliver GB/IRL specialty business plan responsible for the
business performance of the product portfolio aligned to the specialty

Drive profitable market share to deliver sustainable growth.

Own specialty plans to drive sustainable product portfolio growth,
including strategies to drive positive price, volume and mix through share
gain, tech penetration and market expansion.

Analyse and develop strategies to improve top and bottom line
performance of specialty portfolio.

Collaborate proactively with regional and country partners, in
particular the EMEA marketing franchise to shape and deliver successful
specialty plans and initiatives aligned to GB/IRL opportunity.

Support portfolio rationalisation, harmonisation and
prioritisation in conjunction with designated owner.

Manage within defined OPEX budget.

Create and drive GB/IRL sales execution plans for the platform
aligned to regional strategic platform marketing plans

Develop, deliver and proactively drive the execution of sales
plans holding the GB/IRL sales team accountable for delivery of the plan.

Shape and Lead the specialty sales team to live a specialty
mindset, procedural selling and differentiating us from our competitors as
market leading in this approach.

Focus the activity and time in tier A customers driving priority /
core platforms in focus specialties.

Manage and develop KOL’s and target customers.

Lead the communication on specialty strategies that maximize brand
profitability and market share.

Demonstrate strong collaboration and connection across MD GB/IRL.

Identify customer needs, develop product and procedure insights to
understand health care market trends and competitor strategies

Identify, develop and own the key relationships with KOLs for the

Lead the engagement with the relevant professional societies to
deliver a market leading partnership from a congress and education perspective
within a defined OPEX budget.

Actively build strong customer relationships in tier A to deepen
customer understanding.

Leverage multiple sources of competitive intelligence (global,
regional and local).

Be the product and procedure expert and point of contact for the

Communicate clear marketing messages that influence internal and
external stakeholder behaviour

Own the specialty portfolio communications within the

Build and “sell” a clear, concise and compelling story for the

Proactively communicate with and deliver value to diverse

Support and deliver required training and strategic direction
across the business.

Lead by taking an active role in coaching team members by sharing
knowledge, experience and successes. Coach on specialty mindset and lead on
change management initiatives within the specialty.

Support and drive close collaboration across GB/IRL franchises and
support functions

(Strategic Capabilities, Commercial, Commercial Excellence, CLS,
Medical, HR, Legal, RA, Quality)


Education & Experience Required:

Successful sales experience in medical devices with a proven track
record of delivering results.

Strong leadership to articulate a vision, inspire and deliver
results through others.

Ideally have marketing / product management experience or deep
insight of the relevant specialty.

Ideally have completed or be in the process of completing the CIM
Marketing Diploma or equivalent.

Ideally educated to degree level or equivalent qualification.

Awareness of macro healthcare environment and changing landscape.

Strong track record of successful engagement with clinical &
non-clinical stakeholders.

Strong ability to lead through change, strong communication
skills, project management capabilities, ability to drive change through others
and influence multiple stakeholders.

Key Compliance Requirements:

Act as a role model for J&J Credo
values at all times. Demonstrate honesty and ethical behaviour in all areas of

Maintain thorough familiarity with your detailed personal Health
& Safety responsibilities as described in the Company’s Health & Safety

Adherence to UK Safe Fleet Policy and Healthcare Compliance

Adherence to all Company policies and necessary training and
development requirements within required time frames.

Ensure compliance to the Company’s product complaint process.

to travel, and attend meetings as required.

Primary Location
United Kingdom-England-Wokingham-
Johnson & Johnson Medical Ltd. - fka -Ethicon Ltd. (7355)
Job Function
Requisition ID

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