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3 months ago
Facebook
Location: London
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Manager
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Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Gaming is fundamental to that mission with more than 800M people who game connecting to Facebook each month.

Facebook seeks an experienced Global Product Marketing Leader with strong background in online marketing and gaming industry expertise to drive go-to-market strategies for our Global Gaming advertising vertical. The successful candidate must have extensive experience working in or with sales channels to drive product adoption and revenue growth of marketing solutions. He or she must thrive with cross-functional teams, experience leading communication to senior client leaders, exhibit excellent critical thinking in a highly matrixed organization.

RESPONSIBILITIES

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Partner with sales leadership, business marketing and product marketing managers to drive product adoption and revenue growth for advertising solutions in the gaming vertical

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Collaborate with product and product marketing development teams to launch new advertising products and feature enhancements

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Drive best practice awareness, implementation, and growth all of Facebook Advertising solutions through the gaming vertical to drive business outcomes for clients

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Influence and drive growth of product adoption goals

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Effectively communicate with sales leadership and customers to distill and surface market feedback to product teams for new and existing advertising products

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Develop product acceleration programs and incentives for multiple audiences

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Effectively communicate with sales leadership and customers to distill and surface market feedback to product teams for new and existing advertising products

MINIMUM QUALIFICATIONS

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BA/BS degree

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Minimum of 5+ years of experience leading advertising across display, direct response, ad networks and/or search

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Gaming industry expertise preferred

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Product marketing experience in the web and mobile advertising and experience contributing at strategic and tactical levels preferred

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Experience influencing behavior at a variety of levels in the organization, including cross-functional manager

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Deep understanding of digital marketing, the industry & client objectives

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Track record of influencing behavior at variety of levels in the organization, including cross-functional managers

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Customer service orientation and experience in a client facing capacity

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Excellent communication and presentation skills with an ability to craft narratives

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Flexible cross-functional team player comfortable with a fast-paced, often ambiguous, environment

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40%+ global / regional travel

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