Global Communications Planning Managers
£60K-£65K + £8,500 Car Allowance + Bonus
Outstanding opportunity to take your strong creative communications, strategic planning and commercial skills to one of the biggest powerhouses in the FMCG arena. In this challenging role you’ll lead the strategic communications planning process, including activation, tactical planning, implementation and measurement.
Based in Amsterdam, you will work with category directors to understand your brands, their business challenges and opportunities across designated international markets. You’ll work closely with brand and category colleagues as well as insight functions, gathering information to feed into the communications strategy.
Detailed analysis of target audiences, consumer journeys and local media landscapes will be required to turn high level strategic plans into Global Success Models, which in turn will be used to create localized tactical plans that will help markets to maximize the impact of their media investments. You’ll need to make sound recommendations on the different types of content that will be needed to support the strategic comms plans. In addition, you’ll work with the eBusiness Unit to understand the e-commerce landscape to bring new, innovative digital thinking to the brands based on the communications objectives.
A first-class, blue-chip global FMCG business with a significant portfolio of well-known and trusted brands in the global household, health and personal care sectors, trading in countries across the world. This company invests very heavily in NPD and massive ATL spends and has seen huge growth over recent years. The culture is energetic, entrepreneurial and highly results-driven with opportunities to make a substantial contribution to the business. This is a business in which you’ll find plenty of drive and energy, and a direct and open style; a business where you’ll be given the freedom to make your mark throughout your career.