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4 months ago
Better Placed - Marketing People
Salary: £45000 - £55000 per annum
Location: Manchester
Job type: Permanent
Business sector: B2B
Contact: Sarah Johnson
Sector: Marketing
Category: Marketing Manager

Responsibilities

  • Write and implement lead generating marketing plans that are customer focused and capitalise on the brand's USPs
  • Support the development of industry-leading, effective, customer-specific communications - from thought leadership pieces to webinars, podcasts and video
  • Create, develop and implement marketing communications (specifically digital), events and initiatives that give the lead brand a competitive advantage in its target markets
  • Utilising all data sources available internally and externally, provide the Product and Marketing Directors with comprehensive analytical marketing performance reporting
  • Form a close and productive working relationship with the Product and Technical teams
  • Manage and motivate a team, assisting them in the production and timely implementation of relevant and approved plans. Encourage creativity
  • Work with the Marketing Managers to help provide all brands in the company with a competitive edge through MI from our websites, lead generation activity measured through CRM and social media
  • Identify, measure and deliver KPIs for the brands and department, reporting regularly to the director
  • Effectively manage brand and department budgets
  • Transform the CRM system into a reliable management tool trusted by all and ensure that the marketing library is up to date and accessible
  • Provide marketing support for the corporate brand and other corporate initiatives as required
  • May require some travel

Personal profile

  • Creative individual with the ability to think laterally and develop a programme of new and unique ideas
  • Action orientated - proactive, flexible, hardworking and energetic
  • Strong digital (website, SEO, social media), PR and lead generation skills
  • International experience of managing segmentation and customer analysis
  • Good project management skills - organised and able to work to tight deadlines and budgets
  • Experienced man manager/strong team leader
  • Ability to work on own initiative but also to operate effectively in a matrix structure
  • A strong communicator and negotiator
  • A good understanding of the global marketplace in which the lead brand operates is preferred
  • Strong numeric and budget management skills.

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