3 months ago
Group Social Engagement & Listening Manager
Britvic is the no.1 supplier of still soft drinks in the UK and is the name behind some of the best known household favourites like Robinsons, Pepsi, Tango, Fruit Shoot and J2O and we are on an exciting journey to become the most dynamic, creative & admired soft drinks company in the world.
About the Role:
As Social Engagement & Listening Manager, you will lead our approach to understanding the voice of the consumer through analysing social channels, whilst overseeing the management and reporting through the consumer engagement team.
Social Listening -working with our Consumer Engagement team, you will have a clear understanding of the best in class methodologies, tools and techniques related to social listening.
Social Reporting - lead the collaborative development and production of relevant reporting.
Channel Distribution Management -managing the inputs of other aspects of the consumers voice with other parts of our business (e.g. Insights, Brand, Technical etc.) to support consumer experience development.
Issues Management – work with the rest of the CE team to continuously improve existing social media monitoring processes.
Understand the needs of stakeholders & provide training on how to effectively use the analytics present in tools and on the value of the analytics presented.
Stay abreast of the latest developments in social listening technology, platform updates and best practice for social engagement (content/platform features etc.) and drive the adoption of these within Britvic as appropriate.
Knowledge, Skills & Experience Required:
Experience in a commercial role related to social channel management, consumer experience development. First-hand experience of managing social channels (paid/earned/owned and community management) is a plus.
Good working knowledge of key social platforms (Facebook/Twitter/Instagram/YouTube etc.), including latest functionality and business account-level management.
A clear understanding of the best in class methodologies, tools and techniques related to social listening.
Team leadership experience & being comfortable working with agency partners.
Previous experience with social reporting and proven track record of demonstrating the value this can bring. Prior experience in integrating social channel outputs with other reports.
Experience in setting up social reporting with a business and being able to demonstrate the value this can bring.
Experience using analytics and/or visualisation software with social listening (examples include Oracle SRM, Sprinklr, Radian 6, Crimson Hexagon etc.)
We’re committed to providing equal opportunities to all applicants and employees – in fact this is at the heart of our company culture and values, and we welcome applications from candidates with diverse backgrounds.