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13 days ago
O2
Salary: Competitive salary
Location: Slough
Job type: Permanent
Category: Marketing Director Jobs
O2 is the commercial brand of Telefonica UK Limited, a leading digital communications company owned by Telefnica S.A. With over 25 million customers across the UK, O2 is one of the world`s most innovative companies putting our customers at the heart of everything we do.

We are much more than just a network. We open up the endless possibilities of technology, connecting our customers to the things that they love and exploring new ways to open up the world for them.

We are always on the lookout for great talent. Just like our customers, we offer our employees more. From a choice of benefits, rewards, training and ongoing career development there are many reasons to join O2.

About the Team:

We sit within the wider O2 Marcomms team, one of the most sophisticated marketing departments in the UK.

We are a fully integrated, well-oiled marketing machine. We have access to unprecedented levels of data and insight which we harness to power a superior customer experience and reach new audiences. There isn’t a channel we don’t actively have a presence in – and we work across all of them.

We work closely with external and internal stakeholders to make sure our customers see our communications as one, joined-up message, and that we’ve optimised their experience.

Specifically, the Marcomms team is made up of the following teams: Strategy and Planning, Performance Marketing, Brand & Creative, and Sponsorship & Events.

This role sits within Campaign and Audience Management, as part of the wider Performance Marketing team.

Our Performance Marketing team is a combination of communications and innovation, spanning digital media and CRM, as well as Optimisation and Martech/Adtech. With a wealth of data and technology at our finger tips, we work hard to create valuable interactions with our customers and prospects alike across 1000 briefs and up to 750m outbound interaction a year!

The Campaign and Audience Management team deliver all our campaigns to prospects and existing customers big and small, across all channels. As such, it covers the full demand funnel from consumer marketing, through to content and experience campaigns in digital channels. It works in tandem with other Marcomms teams, collaboratively and effectively, to create both unique personalised programmes and award winning creative executions through the line – delivering a seamless and brilliant customer focus.

Your Role:

As part of the Campaign Management Leadership Team and reporting into the Head of Performance Marketing, you’ll be responsible for leading a team of 10, who develop highly targeted, personalised multichannel campaigns and programmes to customers in life and coming to their contract end dates – covering both Brand comms and revenue generating campaigns

Being a lynch pin between the wider business and our customers, you’ll need to be clear on what the Campaign activity seeks to achieve and support the team to develop clear strategies, agency and data briefs which will effectively deliver against KPIs.

You’ll drive the management of the end to end campaign process and reporting, with a clear focus on stakeholder management within the business.

Responsibilities:

* Management and strategies of in life and retention customer programmes across the year, and accountable for the KPI’s across all P&L’s

* Management of a team of 10 CRM specialists, including all learning and development.

* Full ownership of all BTL journeys from comms strategy and journeys to delivery, optimisation and measurement

* Oversight and understanding of build of complex data briefs across email, SMS, and social audiences

* Management of coordinating the production and communication of messaging across all channels.

* Working with all business areas to creating a compelling strategies, briefs & KPI’s for each campaign

* Ownership of the strategic view and implementation of industry leading customer journeys.

* Managing the collaboration of all insight and learnings and ensuring these are fed into a robust test and learn plan

* Collaborating with our Customer Experience & Insight team to create bespoke audiences for our multichannel campaigns & manage data briefing into our data delivery team.

* Work closely with other members of team to provide relevant updates on new media and innovations and how they may be used in future campaigns.

* Ensure weekly status updates are provided to all key stakeholders, manage the briefing for campaign evaluations & share successes and learnings with the wider business.

* Report on key programme performance indicators and early test results and align team to key insights & implications

Skills & experience:

* Management and strategies of in life and retention customer programmes across the year, and accountable for the KPI’s across all P&L’s

* Management of a team of 10 CRM specialists, including all learning and development.

* Full ownership of all BTL journeys from comms strategy and journeys to delivery, optimisation and measurement

* Oversight and understanding of build of complex data briefs across email, SMS, and social audiences

* Management of coordinating the production and communication of messaging across all channels.

* Working with all business areas to creating a compelling strategies, briefs & KPI’s for each campaign

* Ownership of the strategic view and implementation of industry leading customer journeys.

* Managing the collaboration of all insight and learnings and ensuring these are fed into a robust test and learn plan

* Collaborating with our Customer Experience & Insight team to create bespoke audiences for our multichannel campaigns & manage data briefing into our data delivery team.

* Work closely with other members of team to provide relevant updates on new media and innovations and how they may be used in future campaigns.

* Ensure weekly status updates are provided to all key stakeholders, manage the briefing for campaign evaluations & share successes and learnings with the wider business.

* Report on key programme performance indicators and early test results and align team to key insights & implications

Additional Information:

Location:

Slough

Salary and benefits:

We are looking to pay a competitive salary (depending on experience) for this position, and in addition we have some great benefits that could include a bonus, life cover, health care, holiday entitlement and lots of flexible benefits too.

Telefonica’s commitment to a great work-life balance allows us to consider flexible approaches to working. Like to know more? Feel free to raise it.

Joining Telefonica means opening up a world of freedom, support and possibility. A fascinating world where you’ll be able to think bigger, be bolder and try new things. And where there are endless opportunities to develop your career.

There’s so much to discover. Your adventure starts here.

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