As the Head of Customer Strategy & Experience, you will be taking a role with the remit to drive massive change within a big consumer facing business. This is a new role, created off the back of a business realignment piece, looking to pull their various consumer facing brands together - delivering consistency of experience and optimising each consumer brand's market potential.
Historically, brand strategy and experiences have been designed and implemented independently for each. Now the firm has re-aligned, it's clear there's significant opportunity to both innovate, as well as realign some aspects which will give more opportunity for some of their brands.
Your remit will be to review the various experiences and opportunities for consumers across each brand offering. To structure programmes designed to enhance experience, resolve conflicts between the brands, and architect how opportunities can be properly exploited to harmonise the brands, where these opportunities exist.
An example customer and brand experience project would be their retail channel. They have a sizable UK footprint, but for only one of their consumer brands.
However it's fair to say all their brands can benefit from having a retail presence. Your role here will be the strategy piece. Handling the complexities any change might cause - for example:
Other projects may have to looking at things like:
There's masses of examples of projects like these which need identifying, prioritising and tackling.
It's important to note - this role, and the respective team, are responsible for the thinking and strategy in projects like these. The execution is handled by the relevant operational teams who own those business areas.
Because of this, this opportunity would likely suit someone coming from a management consulting background who's looking for a move in-house. Working for a Consumer Group brand division which, as a collective unit, oversees business process, cultural change and governance for a business.
If this sounds like the kind of opportunity you'd like to get your teeth into, apply today to find out more.
Role Title: Head of Customer Strategy & Experience
Salary: £80,000 to £100,000
Benefits: Car allowance, 15% bonus, pension, healthcare, life assurance, 25 days leave and lots more.
KEY EXPERIENCE NECESSARY
You're going to need to be able to live and work in the UK unrestricted by Visa issues, as this firm unfortunately isn't looking to sponsor.
For further information please contact: