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Posted 24 days ago
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Location:
Salary:
£55000.00 - £65000.00 per annum
Job type:
Permanent
Sector:
IT, B2B
Business sector:
B2B
Contact:
BMS
  • Newly created demand generation marketing role in this company's UK office
  • Reporting to the CMO
  • Head of Demand Generation responsible for driving qualified leads to the sales teams for the UK
  • Growing software provider
  • Be part of a business that are looking to build out the marketing function
  • Based in Central London

The Role: This Head of Demand Generation is a new position within this growing technology provider. Reporting to the CMO the objective of the role is to provide highly qualified leads for the sales team. The role will be responsible for creating and executing demand generation campaigns across email, events and digital channels. The Head of Demand Generation will work with experts to create content and then use this content to fill the top of the funnel with opportunity pipeline, setting up nurture campaigns (Hubspot/Salesforce and Events) and providing MQL's and SQL's to the sales team.

Responsibilities for the position of Head of Demand Generation include:

  • Managing customer retention and acquisition campaigns
  • Generating and qualifying marketing leads
  • Defining what a lead will be for the sales team, and developing the conversion funnel
  • Developing a demand generation marketing strategy to support sales with revenue
  • Working with Hubspot and Salesforce to develop their marketing automation capability
  • Managing and briefing the telemarketing team to further qualify leads
  • Creating an events calendar to supplement the brand awareness and lead generation marketing campaigns

To be considered for this role you must have:

  • At least five years of high-performance Senior Demand Gen marketing experience in an international setting (EMEA or U.S)
  • Strong digital experience - in particular LinkedIn and 'owned' source performance (website, social profiles)
  • The ability to create manage and oversee multiple complex inbound nurture flows
  • Lead the development of a coherent demand generation plan based on the strategic plan
  • Strong multichannel campaign experience, ranging from ideation, to execution and optimisation
  • Very strong analytic skills and the ability to demonstrate an understanding of the levers of campaign optimisation
  • Demonstrable experience in creating campaigns based on customer insight/industry trends
  • Lead the development of customer insights required to validate demand-generation plans
  • Understand the fundamentals of paid marketing and be able to demonstrate current insight into what works.
  • Marketed to a senior non-technical audience
  • Be able to demonstrate the ability to initiate thought leadership activities and commission content
  • Have a track record of using events to drive demand.
  • Solid experience of a marketing text stack of intermediate complexity with an interest in the area and a view on how to evolve
  • Track record of high-performing outbound email campaigns - and demonstrate knowledge of the latest practises in email marketing

The Company: The company are an established software provider that target C-suite directors across several industries including Financial Services, Retail, Entertainment and Engineering. The company are looking to build out a marketing department that will be contributing to lead generation allowing the business to push forward and continue growing.

The Package for Head of Demand Generation:

  • Salary: £55,000 - 70,000 + bonus + benefits

Location: The position of Head of Demand Generation will be based in Central London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.

  • Newly created demand generation marketing role in this company's UK office
  • Reporting to the CMO
  • Head of Demand Generation responsible for driving qualified leads to the sales teams for the UK
  • Growing software provider
  • Be part of a business that are looking to build out the marketing function
  • Based in Central London

The Role: This Head of Demand Generation is a new position within this growing technology provider. Reporting to the CMO the objective of the role is to provide highly qualified leads for the sales team. The role will be responsible for creating and executing demand generation campaigns across email, events and digital channels. The Head of Demand Generation will work with experts to create content and then use this content to fill the top of the funnel with opportunity pipeline, setting up nurture campaigns (Hubspot/Salesforce and Events) and providing MQL's and SQL's to the sales team.

Responsibilities for the position of Head of Demand Generation include:

  • Managing customer retention and acquisition campaigns
  • Generating and qualifying marketing leads
  • Defining what a lead will be for the sales team, and developing the conversion funnel
  • Developing a demand generation marketing strategy to support sales with revenue
  • Working with Hubspot and Salesforce to develop their marketing automation capability
  • Managing and briefing the telemarketing team to further qualify leads
  • Creating an events calendar to supplement the brand awareness and lead generation marketing campaigns

To be considered for this role you must have:

  • At least five years of high-performance Senior Demand Gen marketing experience in an international setting (EMEA or U.S)
  • Strong digital experience - in particular LinkedIn and 'owned' source performance (website, social profiles)
  • The ability to create manage and oversee multiple complex inbound nurture flows
  • Lead the development of a coherent demand generation plan based on the strategic plan
  • Strong multichannel campaign experience, ranging from ideation, to execution and optimisation
  • Very strong analytic skills and the ability to demonstrate an understanding of the levers of campaign optimisation
  • Demonstrable experience in creating campaigns based on customer insight/industry trends
  • Lead the development of customer insights required to validate demand-generation plans
  • Understand the fundamentals of paid marketing and be able to demonstrate current insight into what works.
  • Marketed to a senior non-technical audience
  • Be able to demonstrate the ability to initiate thought leadership activities and commission content
  • Have a track record of using events to drive demand.
  • Solid experience of a marketing text stack of intermediate complexity with an interest in the area and a view on how to evolve
  • Track record of high-performing outbound email campaigns - and demonstrate knowledge of the latest practises in email marketing

The Company: The company are an established software provider that target C-suite directors across several industries including Financial Services, Retail, Entertainment and Engineering. The company are looking to build out a marketing department that will be contributing to lead generation allowing the business to push forward and continue growing.

The Package for Head of Demand Generation:

  • Salary: £55,000 - 70,000 + bonus + benefits

Location: The position of Head of Demand Generation will be based in Central London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.

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