4 months ago
Head of Digital Performance Marketing
Hammersmith -Griffin House Hammersmith Road -C1770
Head of Digital Performance Marketing
Location - Hammersmith, London
Salary: Competitive + car allowance + 25% bonus & great benefits.
Now is a great time to Join Virgin Media as our Head of Digital Performance Marketing in our Consumer Marketing and brand team as you will lead the strategy and implementation of digital acquisition
and customer marketing campaigns for TV, Broadband and Mobile for Virgin Media.
* You will manage and motivate a team of 9 digital marketing specialists across Paid Search, SEO, Social, Display and Affiliates
* You will be responsible for the coordination and delivery of Digital Marketing including orchestrating cross functional teams and managing processes effectively and profitably to achieve defined KPIs
* Utilise econometrics and attribution modelling to develop most efficient and effective channel plans
* You will work with other areas across the business including commercial, ecommerce and product teams to develop go to market plans - including monthly propositions and offers
* You will be expected to manage agency relationships and scope for both creative and media for digital performance marketing
* Make strategic technology decisions to ensure Digital Marketing has the best in class Digital technology & audience stack
* Provide strategic support across performance reporting, analysis and optimisation to ensure delivery against specified KPI’s
* Work with the Brand, CRM & Data teams to leverage technology platforms, tools, web analytics and competitor monitoring/business intelligence tools to drive campaign efficiency and performance
* Work closely with the ecommerce and digital teams to implement all digital marketing activity
Required skills & Experience
* Highly motivated and passionate about digital media
* Excellent verbal, written communication skills and presentation skills
* Ability to communicate throughout all levels of an organisation both technical and non-technical, to Exec level
* Ability to perform in a collaborative, fast-paced environment to tight deadlines
* Able to think both strategically and tactically depending on the business needs
* Ability to work independently and balance multiple projects and processes
* Expert level knowledge of digital marketing technology including bid management, audience, SEO and Social tools
* Ability to present complex subjects in understandable and compelling ways. Story telling will need to be a key strength.
* Develop in-depth relationships with key internal and external stakeholders
* Presence and professionalism to inspire confidence and credibility
* Able to coach, develop, mentor and retain digital marketing experts
* Experience managing significant media budgets & working across a breadth of products/services
* Good working knowledge of Google and Adobe products
* Comprehensive experience working with Ad Tech and Mar Tech (DSPs, Ad exchanges, brand safety)
Join and you’ll be part of the Virgin Media family. You can trust us to do the right thing by you. We’re a great place to work – and we offer impressive benefits too. Get ready for a generous holiday allowance, contributory pension, performance related bonus and, of course, discounts on our fantastic mobile, superfast broadband and TV”
Virgin Media is part of Liberty Global, the world’s biggest cable company. We are delivering the biggest investment in the UK’s digital infrastructure for over a decade. Through four multi-award-winning services - Virgin Fibre, Virgin TV, Virgin Mobile and Virgin Phone - we help people access technology so they can do more, be more and have more fun. Join and you’ll be part of the Virgin Media family. You can trust us to do the right thing by you.
Our benefits are your reward for being brilliant. They’re pretty darn spectacular. Just like our people. We’ve put together a package to help you love what you do, at work and at play. You will get 25 days holiday and your birthday off each year, we provide a company funded Medical Plan as well as a Pension Plan where we will match every pound you put in, up to 10%. What's more you'll also benefit from discounts across Virgin Media products and Virgin brands and many other perks on top.
You can find out about all benefits in full here.
Come and be a part of something special. Join us!
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