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14 days ago
Michael Page Sales
Salary: £80000 - £93000 per annum
Location: Berkshire
Job type: Permanent
Business sector: Both
Contact: Sarah Birkinshaw
Sector: Automotive
Category: Marketing Director Jobs

The role is pivotal in elevating the European Marketing capabilities to the next level. The key objective is to proceed to the global marketing direction, establish the marketing strategy and propose to the global operation, execute the integrated marketing policy working closely with European Sales, Product Planning and PR for both powered two-wheelers and their accessories and plan a customisation business and promote the sales of accessories. Developing the Brand Communications and Product Launch strategies and campaigns as well as the Digital Media appearance and Media Buying centralisation are key responsibilities in leading the European Marketing team.

This is a very visible role throughout both HME head office branches, providing leadership for the European Marketing team as well as for the local marketing teams in the development of their own local strategies and plans.

Client Details

One the world's largest motorcycle manufacturer as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Now the second-largest Japanese automobile manufacturer.


Main responsibilities:

  • Lead, motivate and inspire the European Marketing team creating a vision for the department
  • Define the Brand, Product Launch, Digital Media and Media Buying strategies and plans and take responsibility for implementation, operational and commercial control in European markets
  • Approve annual operating plans ensuring that they align with the overall strategy
  • Take overall responsibility for managing the European Motorcycle Marketing budgets and avoid asset duplication cost in close cooperation with HME branches
  • Setup measurement processes and monitor European Marketing effectiveness and efficiency
  • Build key internal and external stakeholder relationships to ensure a continuous quality of agencies deliverables
  • Link and co-ordinate with key HME head office and local branch Managers in particular Sales, PR, Product Planning, Racing, and SP-Flow to achieve an integrated and well accepted Marketing concept
  • Ensure marketing code of practice, launch campaign and advertising guidelines as well as corporate identity rules are communicated, respected and monitored


Strong intercultural management and commercial control skills are required to ensure smooth implementation of strategy and delivery of communicational assets across European markets.

  • Significant experience required to provide the depth and breadth of knowledge and personal credibility to impact at senior levels
  • Significant experience in marketing communications + educated to degree level or equivalent

Job Offer

Competitive salary and excellent benefits package

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