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3 months ago
BMS Performance
Salary: £55000.00 - £65000.00 per annum + Additional benef
Location: London City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: B2B
Category: Event Marketing Jobs

The role of Head of Marketing:

This is a brand-new role in the business, reporting to the Research Director and Commercial Director. The Head of Marketing will audit the business, understand the core priorities for the business, and create an innovative content-lead marketing strategy. Working with key stakeholders, the Marketing Executive and agencies (where necessary) it will then fall on the successful candidates shoulders to execute the strategy to:

  1. Improve brand awareness
  2. Develop brand consistency
  3. Increase digital presence - email, social, website
  4. Deliver an event calendar
  5. Drive new member acquisition and maintain member retention rates

Day to day responsibilities include:

  • Working with key stakeholders to develop an understanding of the businesses
  • Auditing the existing marketing strategy and platforms (website, social, database)
  • Leading on new technology and platform integration
  • Creating brand guidelines to ensure look, feel and consistency of messaging
  • Developing the social and digital strategy, running and executing the campaigns
  • Owning the business' events calendar - which events to attend, all logistics and marketing support
  • Positioning the business as thought-leader through joint thought-leadership campaigns
  • Co-managing one marketing executive
  • Bringing in agency support where necessary to achieve company objectives

To be considered for this role you must have:

  • Been educated from a Russell Group university to a 2:1 or higher level
  • Created and owned a content-lead marketing strategy
  • Tactically executed multi-channel marketing campaigns - email, social
  • An excellent written communication
  • Experience of implementing new technology platforms - website, social, CRM

The organisation:

The organisation has been around for 25 years and are specialists in the HR/Rewards vertical. Based in Central London they have grown their offering to include membership, networking, and a training business. The owners of the business are now in the position to hire a lead marketing specialist who can come in and take the business to the next level. The organisation is investing in two brand new website platforms, a new CRM platform and building out their marketing capability. This is a great opportunity for someone with experience of running a small-medium sized organisations marketing function.

The Package for Head of Marketing:

  • Salary: £55,000 - £65,000 + benefits

Location: The position of Head of Marketing is based in Central London.

BMS Marketing Specialists have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

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