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6 months ago
BMS Performance
Salary: £50000.00 - £55000.00 per annum + benefits
Location: London City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing, Media/Telecoms/Entertainment, B2B, Media/New Media
Category: Marketing Director Jobs
  • Head of Marketing role working for a leading global media organisation
  • Leading a team of four marketers
  • Developing the customer personas and their journeys
  • Product lead on the website build
  • Responsible for the marketing budget and spend
  • Driving event sign ups, sponsorship and visitor numbers and digital audience development numbers

The Role: This is a Head of Marketing role working for a global powerhouse in event organising. There is an opportunity for either an experienced event marketer or a commercial B2B marketer to come in and lead the team on this series of events. The Head of Marketing will lead, train, and develop a team of four marketers to drive campaign metrics around event sign ups, sponsorship/visitor numbers, digital audience growth, and sales leads generated. The company are going through a period of change and they need a commercially driven B2B marketer, ideally with experience in events, to come in, own the campaign strategy and execute growth. The successful candidate will be commercially astute, data-driven, analytically-minded and have a drive to grow the turnover and profitability of the business division.

Responsibilities for the position of Head of Marketing include:

  • Creating and designing the marketing strategy that will support revenue growth plans
  • Managing, training and motivating a team of four marketing professionals
  • Instilling a data-driven marketing approach to the existing marketing team
  • Defining and owning the product roadmap for the new website launch
  • Defining the customer personas and their journeys
  • Enhancing the quantity and quality of marketing channels utilised
  • Running regular customer and competitor analysis to continue to develop and improve the events portfolio
  • Regularly analysing overall channel and campaign performance to enable changes to push success
  • Forging a strong relationship with the sales team

Requirements for the role of Head of Marketing:

  • Worked for a global B2B events organisation
  • Proven success of managing an events marketing division
  • Clear understanding of the latest marketing techniques
  • Owned and forecasted a sizeable marketing budget
  • Be a data-driven, analytics first marketer
  • Senior level stakeholder management experience

The Company: This established FTSE 250 business are currently undergoing a huge digital transformation to improve their offering. The business has a range of products including content, conferences and exhibitions. The marketing team is growing, and they are changing to become a marketing-lead business. This is a great opportunity to get in to a big business with big career opportunities.

The Package for Head of Marketing:

  • Salary: £50,000-55,000
  • Great office location
  • Wide ranging benefits

Location: The position of Head of Marketing is based in Central London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

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