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4 months ago
Blue Pelican
Salary: £80000 - £100000 per annum + Car, 15% bonus, pensi
Location: London
Job type: Permanent
Business sector: B2C
Contact: Colin Doree
Sector: Marketing
Category: Marketing Director Jobs

A hugely influential role has arisen within a high profile multi-play media and telecoms company. Looking for someone to hold the reins of both their strategic and tactical marketing, in a role heading marketing operations and go to market/launch activity. Overseeing best-in-class product launch executions for all major campaigns in a fully integrated manner across paid, owned and earned media. Working in close collaboration across propositions, sales, comms, service and training functions.

You will be running a team of 6 operational marketers who oversee the development and channel readiness of all launch planning. As well as overseeing its execution across a diverse proposition portfolio which includes TV, mobile and broadband services for multiple consumer facing brands.


You and your team will be the central lynchpin for all major campaign drives which surround launches of new services, content, set top boxes, tariffs, kits launches, 'exclusive deals' and major seasonal promotions, as well as all the really big device launches from Samsung or Apple.

This is a marketing operations role - heavily focused on marketing planning and project management. Overseeing the go to market planning and execution for each division to ensure:

  • Content, brand and marketing communications are on time and correct
  • Training teams are providing the necessary support materials to front line staff
  • Stock is pushed to stores in good time for new launches
  • Sales materials and retail marketing is all correct (in every channel, including indirect retail partner operations).
  • Tariffs are all updated and communicated - so the end customer sees one truth
  • All launch programmes achieve 'best in class' status, and deliver upon commercial objectives

This is a role which doesn't specifically own the various aspects of marketing, proposition, retail operations or campaign execution. But sits at the centre of the business engaging and aligning all those teams to ensure all moving parts which need to come together to achieve a successful launch, do, and deliver on commercial objectives.

What's unique about this?

Typically when joining such a big, established brand, you'd anticipate this role already being in existence. However, they're a business in transition. Bringing together multiple highly visible consumer brands.

One of their brands does have a blueprint for go to market which works well. The other doesn't, and a key priority is to establish a 'best in class' blueprint for this side of the business. Engaging all relevant stakeholder groups and establishing their buy-in to engaging with your team, and the go to market process roadmap.

With your team, you're going to have to evolve ways of working. Moving from brand specific alignment to brand agnostic. Dropping them into programmes based on priority need and potential impact on commercial results, rather than staying siloed one brand and one way of working.

So if you're looking for a role which has the opportunity to have a significant impact, introducing new thinking and ways of working which will have a dramatic impact on commercial results. Why not apply today to find out more?

Role: Head of Marketing Operations (Go to Market / Launch Campaigns)
£80,000 to £100,000
Car allowance, 15% bonus, pension, healthcare, life assurance, etc.


  • Consumer marketing pedigree, having led marketing operations, dealing with large-scale launch programmes which are complex in nature, involving lots of stakeholders across a large business
  • Commercially minded in the mechanics of how an efficient and effectively implemented go to market strategy impacts on P&L results - e.g. minimum fuss for maximum impact
  • You've overseeing programmes which are of significant complexity in this space, dealing with large stakeholder groups daily to ensure they're kept aligned and onboard to achieve desired results
  • Credible leadership and influencing skills. Dealing with Exec level stakeholders within large businesses
  • Able to take ideas from inception to end delivery
  • Experienced at taking new products to market, and taking existing ones into new markets.


For further information on this please contact:

Colin Doree
Managing Consultant - Blue Pelican


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