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5 months ago
Location: UK
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Director Jobs
Job Description :

A fantastic opportunity to Diageo Europe's marketing team!


This role is responsible for the creation of all the single brand shopper marketing growth drivers across Whisky and Baileys for Europe. Whisky is the biggest category in Europe and really important to Diageo future growth ambition. This role will lead a team of 4 to develop the most efficient and effective industry leading shopper marketing growth drivers. Success will lead to delivery of the annual plan, but also external recognition from customers. The growth drivers developed must grow our share, but also drive equity and penetration growth. The role requires the individual to transform our growth drivers to be ‘channel’ ready and also be fit for omni channel application, delivering against all aspects of the ‘path to purchase’ and not just at the ‘moment of choice’.

Key outcomes:

Working very closely with brand teams, and starting with strong insights, this role leads the creation of high quality and scalable single brand shopper marketing growth drivers for execution across Europe. The creation is for all premium core Whisky brands and Baileys, including innovation.
Delivers SBC inspiration and toolkits that are ‘channel ready’ across countries for execution.
Working with, and managing agencies deliver high standards and leading industry shopper marketing.
Deliver tools that conform to the developed NGM physical availability principles, covering the full path to purchase, and in accordance with the M&E learnings.

Budget Responsible:

The shopper marketing single brand create budget for Whisky and Baileys
Indirectly the activation money spent on Whisky and Baileys shopper Marketing/BTL execution in countries

Top functional capabilities for this role:

Strong marketing skills, and a clear understanding of the commercial requirements for brilliant execution.
People management & coaching expertise.
Stakeholder management and influencing at all levels, across marketing & country teams, to align on consistent TTL plans executed brilliantly at scale.

Top 3 leadership capabilities for this role:

Win through execution – ensuring great join up between the shopper, brand, category and country teams to create channel ready toolkits that can be executed at scale.
Creating possibilities – ability to look beyond the traditional ‘shopper marketing’ and understand and develop the tools to win along the complete omni channel path to purchase, creating industry leading work.
Creating the conditions for people to succeed – provide context & insight for your team to act on, and for the countries to execute brilliantly against.

What would you need to demonstrate in order to be successful in this role?

Brilliant shopper marketing skills
Fantastic people management skills
Ability to engage and inspire others to drive business outcomes

What would we expect you to develop in this role?

A broad stakeholder network across the Europe business
Brilliant influencing skills
Ability to transform the path to purchase for Whisky

What is the expected career path from this role?

To – Roles across marketing and customer marketing.

Worker Type :


Primary Location:

Park Royal 7HQ

Additional Locations :

Job Posting Start Date :


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