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30 days ago
Better Placed - Marketing People
Salary: £65000 - £75000 per annum + benefits and bonus
Location: Basingstoke
Job type: Permanent
Business sector: B2C
Contact: Jessica Tallent
Sector: Marketing & PR
Category: Ecommerce Marketing Jobs, Digital Marketing Jobs, SEO and PPC Jobs

Our client are an award winning British brand that's starting a skincare revolution! Having had its major launch to market back in 2014 into national retailers Boots and Waitrose the brand has launched products aimed at the hair and skin of new-borns, babies and children.. They have experienced amazing growth since this launch due to the amazing and wonderful brand love of the products. The products are now available nationwide at a number of retailers.

The brand aims to revolutionise the baby & child toiletries category making it suitable for the skin & hair of new-borns, babies and children, even those with sensitive or eczema prone skin.

Due to the expansion growth plans for the next 3 years, with plans to double if not triple the business they are now looking for a Head of Social Media.

Key duties:

  • Create the strategy & calendar
  • Social channel management
  • Tone of voice - uphold and enhance their way of speaking to consumers (parent to parent, mum to mum or friend to friend)
  • Performance analysis - track and improve the goals in social media
  • Commercial Impact - understand & track the role of different channels & activity in driving awareness, affinity and conversion
  • Working closely with the web content manager
  • Develop/create relationships, alongside interacting with key social influencers
  • Grow relationships with other brands
  • Define R&Rs and guidelines for all involved in social media channels globally

For your application to be successful you must be an experienced social media genius who can create a coherent and aligned social media strategy. You must be an expert on Facebook, Instagram, Twitter and YouTube . Cosmetic, hair & beauty experience is an advantage!

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