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3 months ago
Ecruit Sales
Salary: £55k - 66k per year + car allowance, bonus, benefi
Location: Slough
Job type: Permanent
Contact: DG Partnership
Sector: FMCG, Marketing Agency, Market Research Agency, Consumer Goods, Client Side / In-house
Category: Ecommerce Marketing Jobs, Market Analyst Jobs, Market Research Jobs, Research and Analytics Jobs, Analysis Jobs

Insights Manager

Healthcare/Pharma/OTC | M4 Corridor

Upto £60,000 + car allowance, 20% bonus, benefits

 

The company:

Working within the UK Commercial team for an internationally dominant Consumer Goods giant, you will have full accountability to champion the use of data within the business. You will use advanced analytics to identify sales drivers, and pricing and distribution trends. You will be involved in the geographical expansion of the brands through data and telling the brand story through data as well as detailing what the cross-category functions will look like.

The role:

  • Leverage full value from Nielsen sales data/HomeScan for the Senior Management and Brand Marketing teams, managing the regular reporting process and carrying out additional ad hoc and advanced analysis
  • Econometric analysis of the key drivers of sales across a range of brands, performance modelling and forecasting using Nielsen data and a range of supplementary secondary sources. Dashboard development to display brand KPIs.
  • Work with the Media team to manage the delivery of Nielsen Marketing Mix (MMX) projects to enable us to get the most out of marketing spend. Ensuring delivery on time and budget
  • Advise the Consumer Insights team on the design of quantitative research projects and advanced analysis of outputs to ensure maximum ROI on all key projects e.g. factor, correlation and regression analysis
  • Support the annual business planning process with both ad hoc and continuous analysis

Requirements you need to meet:

  • You must love data, the stories you can tell from data and the impact this can have on a global business
  • Highly commercial and agile team player
  • Strong VBA skills for Excel based outputs and simulators, strong Excel and SPSS skills
  • Experience of our main syndicated data sources (Nielsen/IRI) a big advantage
  • Excellent stats skillset and knowledge of survey research processes
  • Previous experience working with FMCG/OTC sales and media data with big brands
  • Manage relationships with external data suppliers (IRI/Nielsen), business partners (media agencies) and internal clients (media and marketing teams, Global CMI)

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