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3 months ago
Blue Pelican
Salary: £350 - £550 per day + 3 month contract
Location: London
Job type: Contract
Business sector: Both
Contact: Colin Doree
Sector: Ecommerce/IT, Marketing
Category: Digital Marketing Jobs, Analysis Jobs

As the Interim Digital Conversion Optimisation Manager, you will be responsible for working across both App and website infrastructure, helping a start-up that's evolving from MVP to more sophisticated digital experience as it launches a range of new products and services to market, evolving their digital capability and providing a more comprehensive digital service for their audience.

They key tools in your armoury will be Google Analytics, Google Tag Manager (GTM) and Maxymiser for each of their respective uses.

You will be working with the product and UX teams, looking at customer journeys both in pre-live testing and post live review. Looking at the impact changes are having on the customer experience and looking to optimise this to improve conversion and completion of customer journey. Giving a seamless experience, and one that helps improve the performance of both transactional and service based actions their customers will take when using their digital platforms.

You will be responsible for:

  • Testing of site experience, evaluating changes, undertaking MVT and A/B testing to identify optimised solutions
  • Be in control of conversion tracking and all relevant data around this. Utilising Google Analytics to deep-dive the data and identify issues, coming up with recommendations for improvements/resolutions
  • Keep one eye on the site conversion activity each day, ensuring spikes of bounce rates or journey abandons are spotted early and dealt with quickly
  • Keeping the product and digital development teams on point with 'conversion' a priority in their mind for everything they develop

This role is being hired for on a permanent basis alongside this contract opportunity, so the contract will run for as long as it takes them to identify and engage a permanent person, along with handover. Or, this could be yourself if you decide the permanent option is something you might be interested in taking on…

About the Company

They're a fast growth dot com who went 'live' around a year ago. Since then the business grown rapidly, scaling customer base off the back of high-profile TTL campaigns which drove customer sign-ups.

Their offices are centrally located in London, and they're pretty impressive. With a range of features which includes a roof terrace with seating, WiFi and BBQ pits, with stunning views across London. Just what you need in time for Summer!

Role: Interim Digital Conversion Rate Optimisation Manager

Rate: £350-£550 per day (DoE)

Term: 3 months initially

Location: London

EXPERIENCE REQUIRED

  • A decent amount of experience specialising within digital optimisation and conversion rate optimisation for a high-profile digital/ecommerce business
  • Good knowledge of web analytics tools including Google Analytics or Omniture/Adobe Analytics
  • You're well versed in Google Tag Manager
  • Good knowledge of A/B and MVT tools - preference to Maxymiser, but will also consider people with Optimisely too
  • You have developed digital optimisation strategies for businesses before
  • Great analytical pedigree and able to demonstrate how and where you've used event and tracking data to identify issues, provided recommendations which have been implemented and are able to demonstrate the positive impact this has achieved in optimising conversions
  • Must have the necessary visas to live and work in the UK

TO APPLY

For further information please

You can view all our vacancies on our web site javascript:void(0);, or calland ask for the marketing division.

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