** TRAINING PROVIDED **
A leading brand name in insurance is looking to hire a Marketing Analyst to join the Marketing team.
This is a brand-new role supporting the performance marketing/direct response team, with a focus on attribution around DRTV channel performance. This is a highly business facing role - so strong communication skills are key.
You will be engaging with multiple stakeholders, advising on marketing performance and making recommendations on how the business can improve or optimise channel performance; so essentially this is a media analysis role, looking at marketing campaign performance, digging into why channels are and aren't performing as expected. This will be at a regional, TV station and channel level… combining what adverts happened when which led to a sale of a customer…. Conversions principally (90%) happen online - but they've got to be able to attribute which advert, in which channel led to that sale.
Experience required is basic, as training will be provided on the job - so as long as you have a numerate degree, some commercial experience in analytics (ideally marketing or customer) and strong communication skills (the ability to engage, advise and consult), then this could be a great step into the world of marketing analytics.
POSITION - Marketing Analyst
LOCATION - Peterborough, Cambridgeshire
SALARY - £25k - £35k plus excellent benefits & training
For further information or to apply please contact:
Managing Consultant - Blue Pelican Marketing