6 months ago
This is the first time this business has recruited for this role. Its brand new and is driven by their continued revenue growth, company profile and the incredible opportunities that lay ahead of them. They mean to take advantage of those opportunities.
They are a technology business, creating software and services to help new and existing Energy suppliers to operate in the UK Energy market.
They have devised their marketing strategy and now They need a fantastic Marketing and PR specialist to make it happen. Having defined the 'what', they will leave you to determine the 'how'. It is as blank a sheet a paper as you will ever find.
Fundamentally, the role of the Marketing and PR Manager is three-fold:
- Increase brand awareness across the UK Energy market
- Identify and engage with business leads earlier and at the top of the funnel.
- Improve the quality of leads, aligned to their commercial objectives.
This is a hands-on, doing role. You'll be their stand-alone specialist. You'll be the ideas, the stakeholder manager and the driving force behind the brand.
Create a marketing and PR plan that brings their marketing strategy to life, with achievable goals, milestones and specific deliverables. This should include a costed marketing budget.
Be the brand ambassador for the company both externally and with employees internally.
Utilise existing and new marketing channels to promote the brand, including direct mail, social media, PR, the company website, collateral, events and awards, hospitality and merchandise.
Create campaigns to improve their online presence, including content creation, SEO and social media. This will include owning, updating and driving footfall to the website, in particular, the careers page, blog and latest news sections.
Create specific campaigns, working closely with the sales team, to generate new, appropriate business leads.
Manage a programme of PR activity, including sponsored industry articles and awards.
Work with the Resourcing Manager to advise on careers led marketing and branding strategies.
Work closely with stakeholders in the business to manage their internal communications, including employee announcements, business updates and good news.
Some familiarity with marketing automation tools (Hubspot, for example) would be advantageous.
Experience in tech, data, or IT service would be preferable, but not essential.
The role would suit someone with good B2B experience across the marketing mix including traditional marketing, as well as loads of exposure to online and digital marketing.
It is ideal for someone who knows how SME's work. They aren't overly corporate, so you'll need to get your hands dirty and get stuck in.
They are looking for a creative, driven individual who is eager to take on real responsibility and drive this new marketing initiative. You will need to be highly motivated, self-managing and organised with the ability to multi-task.
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