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8 months ago
Better Placed - Marketing People
Salary: Up to £55000 per annum + bonus and benefits
Location: London
Job type: Permanent
Business sector: B2B
Contact: Lucy Butterfield
Sector: Marketing
Category: CRM Jobs

Marketing Automation Manager - B2B News Media

Permanent, full-time


£55,000 per annum plus bonus and benefits

We're delighted to be partnering with a leading global provider of B2B news and multimedia.

They are currently seeking a results-orientated Marketing Automation Manager to manage global email marketing strategy across lead generation, personalisation and product marketing.

About the role:

  • Building and automating high volume email marketing programs across the entire marketing funnel.
  • Owning the lead nurturing, content personalisation, product marketing and newsletters.
  • Managing all aspects of the automation platform, building dynamic emails, carrying out email programming, testing and optimisation, database segmentation, reporting and analysis.
  • Executing personalised email marketing programs across the marketing funnel.
  • Developing and implementing A/B testing plans to optimise email and landing page performance.
  • Championing best practice and data governance for the marketing automation platform.
  • Developing campaign and content work-flows for the team.

Required skills and experience:

  • Significant marketing automation and database management experience.
  • Advanced knowledge of marketing automation platforms - ideally Eloqua.
  • Excellent knowledge of HTML, complex data segmentation, email programming and reporting.
  • High attention to detail and analytical capability.
  • Excellent project management and quantitative skills.
  • Comfortable working in a matrix environment, with multiple priorities.
  • A proven data-driven approach to marketing.
  • Ideally educated in quantitative field such as Computer Science, Mathematics or Statistics.
  • Certification in one or more marketing automation platforms.
  • Experience with Salesforce CRM.
  • Experience in media, ecommerce or technology is desirable.

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