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about 1 month ago
Bluetownonline Ltd.
Salary: £36000 - £38000 per annum
Location: London
Job type: Permanent
Contact: Bluetown Online
Sector: Insurance and Reinsurance
Category: Marketing Executive

Job Title: Marketing Consultant

Location: London

Salary: £36,000 - £38,000 + benefits including family BUPA, flexi pot, 25 days holidays, and a contributory pension scheme

Job Type: Full Time, Permanent

Insurance is a traditional industry, one of the last ones to be transformed by digital. They're going to change that by launching a ground-breaking insurance solution for SME clients using the latest technology. This is a start-up business and they are looking to form an initial small team who will help set-up the business and super-charge it through this initial first stage to prove the concept. This is a rare opportunity to join an InsurTech business right from the start, especially one with the corporate backing of a leading independent financial services partner.

They are currently developing an exciting new digital brand for their business and will be based in their own cool office near London Bridge station. They are currently looking for a marketing specialist who can come in, roll their sleeves up and join in on this amazing journey.

They'll be a team of around 6 to start with and you will be the marketing lead - this will encompass for example, working with their digital agency and growth marketing agency to develop the brand, messaging, proposition, marketing mix, strategy and….pretty much all things marketing! The customer is at the heart of everything they do so they need good engagement mechanisms put in place. There's also the added advantage of being able to cross sell to the backing Company's existing customers - this strategy needs defining and implementing. They are also developing an attractive partnership opportunity for lead acquisition which will need implementing and managing.

You'll work closely with both the Managing Director and Product Director, who are passionate about making a difference and transforming the process of buying and managing insurance. Most customers are confused, under-served and dread sorting out insurance - they are going to make it easy, and enjoyable!

Key Responsibilities and Accountabilities:

  • Plan and manage all marketing activity across internal and external stakeholders
  • Work with external agencies ensuring timely delivery against budget
  • Represent brand values and proposition across all marketing and communications
  • Create and manage content across social media
  • Use creative thinking in developing new, cost effective marketing mechanisms e.g. PR
  • Manage internal cross sell campaigns with internal stakeholders
  • Challenge the norm as far as insurance marketing is concerned to help gain cut through in a hugely competitive market place
  • Ensure marketing remains highly targeted to drive quality leads to ultimately hit sales targets

The Candidate:

The person they are looking for is extremely positive, proactive, energetic and creative. You should have minimum 2 years' experience in digital marketing across a broad range of activities. Experience working in a start-up would be ideal. Financial Services or Insurance experience is not necessary however an appreciation of the fact that insurance is a heavily regulated market is needed. Previous role/s should have a track record of creating and managing marketing activity to directly drive sales. You need to be articulate, numerical, and quick thinking. Quality of spelling and grammar needs to be very strong and you need to have a good appreciation of technology. It will be a small team to start with and will be 'all hands on deck' to set-up this exciting new business - you need to be comfortable and excited about this sort of opportunity and be prepared to work under pressure to help launch the business and make it a success

Knowledge and experience:

  • Degree or equivalent
  • Knowledge and experience in digital marketing across a broad spectrum of media
  • Marketing with strong acquisition outcomes

The Company is the UK's largest independent invoice finance specialist and a trusted provider of funding solutions to over 7,000 businesses. Through their network of 19 local offices, they handle annual client turnover of £5 billion since 2010, they have advanced more than £26bn to small and medium sized businesses throughout the country.

Formed in 1982, they are a member of the Asset Based Finance Association (ABFA) and support businesses in over 300 industry sectors. Globally, the company has operations in 44 locations, in 14 countries across Europe, the Americas and Asia, supporting more than 9,500 business customers worldwide.

In 2011, 2012, 2014, 2015, 2016, 2017 and 2018 the company was awarded a place in The Sunday Times 100 Best Companies to Work For, ranking 48th in the most recent poll. They are supported by their parent company, a 208-year old business-to-business services group involved in logistics, shipping and ship management, floating accommodation, hydrographic survey and geophysical services, offshore project management, retail and construction equipment hire.

Please click on the APPLY button and CHECK YOUR EMAILS for the link to the Company's careers page.

Candidates with the experience or relevant job titles of: Marketing Executive, Marketing Associate, Marketing Officer, Social Media Executive, Marketing Analyst, Marketing, Communications Executive, Marketing Specialist, Digital Marketing Executive, Social Media Officer, Comms Officer, Marketing Co-ordinator, Marketing Manager, Internal Communications Officer, Public Relations Manager, PR Executive may also be considered for this role.

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