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about 1 year ago
Global Radio
Location: Leeds
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Executive
Job Description

Overall Purpose:

The mission of Marketing at Global is to create, nurture and grow some of the UK’s most loved media brands in order to help Global achieve its immediate business goals, as well as making sure we embrace a brave new digital future.

Working across the Global portfolio our Marketing Coordinators work alongside our Marketing Executives and Marketing Managers to support the delivery of best in class marketing which drives business and brand growth and is always relevant and exciting for our audiences.

What you’ll be doing…

You’ll work with and take the lead from your Marketing Executive taking the annual marketing plans for each Global brand and be instrumental in delivering them across your area.
As part of this, using brand tool-kits, you’ll deliver key network campaigns, under the guidance of your Marketing Executive, ensuring these are both delivered strategically and measured effectively.
You will understand the full marketing mix, and how to use it as required to implement marketing plans, embracing digital marketing and ensuring it is front of mind for all campaigns you deliver.
You will deliver social strategies & digital marketing campaigns
You’ll be able to interpret insights and data to ensure activation of all plans always maximises opportunity for business growth.
You’ll ensure all campaigns deliver against the KPIs and targets set and input into post-campaign evaluations, ensuring best practice is always shared.
You’ll be integral in negotiating brand relevant partnerships and implementing them, ensuring best in class activity and value is always delivered.
You'll split your working week as agreed with your Marketing Executive between the sites in your region, to ensure that you’re both recognized as their marketing go-to person and they are supported according to current business priorities.

Who you’ll work with…

Your peers within the Regional Marketing Team, including Marketing Executives as well as the Heads of Marketing and Marketing Managers for each Global brand.
The Managing Editors and Managing Directors of your stations, ensuring you're a respected member of the Marketing team delivering the marketing agenda and brand development within your area
A whole host of internal departments from CRM, to Procurement, to Health and Safety to ensure everything you deliver is best in class.

You’ll have experience in…

Working alongside a Marketing Executive for at least a year, translating brand strategies into innovative multi-platform marketing campaigns.
Digital marketing campaigns & content creation
Delivering innovative campaigns using the full marketing mix ensuring KPIs are met for each campaign you're working on.
Delivering market partnerships designed to build brand awareness with limited resource.
Health & Safety at events legislations and practices, including completing Risk Assessments

You'll have these skills and attributes…

A leader with excellent interpersonal and influencing skills, a first class communicator and talented project manager who will establish respect, credibility and trust throughout the business.
A autonomous, creative, innovative and resourceful, solution orientated person with the ability to manage multiple projects and stakeholders.
Commercially astute with a clear understanding of how our business makes money and the role brand marketing plays in this.
Self motivated, with the ability to work in a fast paced environment.
An analytical thought process and good with numbers.
A passion for learning and remaining up to date with external best marketing practice.
Personal resilience.
Held a valid UK driving license for 12 months.

And of course you'll demonstrate our Global behaviours….

Straight talking and sincere
Love to deliver
Obsessive about detail
Strive to do it differently

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