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6 months ago
Centaur Media
Location: London
Job type: Permanent
Sector: Marketing Agency
Category: Event Marketing Jobs
Position Title: Marketing Events Executive

Market Group: Marketing Portfolio

Brand Portfolio: Various including Festival of Marketing, Marketing Week Live and various conferences and awards across Marketing Week, Creative Review and Design Week.

Reports To: Marketing Manager

Works with: Marketing and Commercial teams, Research team, Managing/Portfolio Directors, Senior Managers, Design, external suppliers and agencies

Direct Reports: None

Office Location: London

The Marketing Executive is responsible for delivering effective marketing campaigns for defined brands and products. They produce marketing material and co-ordinate marketing activities to ensure campaigns are on schedule and within budget. This role uses both online and offline marketing methods, (print and online advertising, email marketing, direct mail campaigns, use of social media and emerging channels etc.) and strong communication skills to build effective relationships with key internal stakeholders and external contacts.


* Executes marketing plans, and agreed marketing extensions, producing high quality, response-driven marketing campaigns that integrate online and offline marketing activities, using a full range of cost-effective and targeted promotional techniques (including direct marketing, advertising, email marketing, social media marketing, live events, webinars, reader surveys)

* Records and monitors marketing spend to accurately track costs for campaigns and ensures adherence to agreed budgets

* Writes and edits high quality, compelling copy, which is accurate and grammatically correct, making sure that all printed and online communications demonstrate the defined value proposition for the brand

* Develops and maintains all relevant marketing and sales collateral to support marketing campaigns and defined commercial needs

* Supports the development of creative concepts; producing briefs and managing each stage of the design process to ensure all marketing material is approved and delivered to schedule

* Produces timely and accurate audience and marketing reports, through maintenance of all data collection points and ensuring data is collected in line with best practice guidelines

* Creates and maintains effective working relationships with internal stakeholders and third-party partners via telephone, written communication and face-to-face meetings, ensuring marketing activity is fully aligned to the needs of the portfolio

* Provides regular status to key contacts (Marketing, Data and Customer Services) on progress and potential concerns relating to promotional activity and general workload

* Demonstrates industry awareness and audience understanding across defined marketing products and broader portfolio, identifying key competitors, monitoring audience and marketing activity, highlighting changing marketing techniques and identifying opportunities for best practice process improvements and collateral development across Centaur

Behaviours and Knowledge

* Understanding of marketing principles, developments and new techniques and demonstrated experience in campaign management

* Project management and organisation skills and ability to manage simultaneous projects to tight deadlines and to prioritise tasks that deliver greatest revenue opportunities

* Ability to develop a deep understanding of audience and products

* Excellent communication skills – verbal and written – and a strong track record of creating compelling and effective communications

* Copy writing, proof reading skills and attention to details

* Strong analytical skills and awareness of digital and online platforms

* Exemplary interpersonal skills and team-working

* Computer literate with good knowledge of I.T. including Office packages, Word, Excel, PowerPoint, Access and Outlook

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