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28 days ago
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Marketing & Events Manager, Scala Radio & Jazz FM, Marketing


Bauer Media
Location: London
Job type: Permanent
Sector: Marketing Agency
Category: Event Marketing Jobs
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Main Duties and Responsibilities

* Main marketing contact for the brands and an exceptional brand guardian, ensuring brand values are reflected in all activity.

* Pro-active creation and delivery of commercial and marketing partnerships, plus post campaign analysis documents for all marketing led activity.

* Lead brand events, working closely with the Commercial Events Team where required.

* Organising talent photoshoots.

* Reporting on performance of brand’s KPIs and understanding the brand audience through detailed research.

* Managing internal cross promotion by identifying in-house opportunities to further promote the brands.

* Creation and delivery of paid for social advertising.

* Delivery of through the line marketing campaigns from ATL to digital.

* Liaise with on-air and online teams to ensure promotions are effectively communicated – attending weekly programming meetings and highlight PR opportunities.

* Work alongside Website Editor and Audio/Visual Producer to ensure that content is in line with brand strategy.

* Working with Heads of Marketing to manage digital, media and design agencies.

* Briefing and managing digital ad campaigns to coincide with station led marketing campaigns.

* Budget management and reporting.

* Be available on an ad-hoc basis to work on projects, initiatives and events outside of normal working hours
Main Duties and Responsibilities

* Main marketing contact for the brands and an exceptional brand guardian, ensuring brand values are reflected in all activity.

* Pro-active creation and delivery of commercial and marketing partnerships, plus post campaign analysis documents for all marketing led activity.

* Lead brand events, working closely with the Commercial Events Team where required.

* Organising talent photoshoots.

* Reporting on performance of brand’s KPIs and understanding the brand audience through detailed research.

* Managing internal cross promotion by identifying in-house opportunities to further promote the brands.

* Creation and delivery of paid for social advertising.

* Delivery of through the line marketing campaigns from ATL to digital.

* Liaise with on-air and online teams to ensure promotions are effectively communicated – attending weekly programming meetings and highlight PR opportunities.

* Work alongside Website Editor and Audio/Visual Producer to ensure that content is in line with brand strategy.

* Working with Heads of Marketing to manage digital, media and design agencies.

* Briefing and managing digital ad campaigns to coincide with station led marketing campaigns.

* Budget management and reporting.

* Be available on an ad-hoc basis to work on projects, initiatives and events outside of normal working hours

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