Fintech is an exciting and innovative space, following the banking crises exciting developments are taking place to give customers more interactive and personalised experiences with a focus on a more consumer friendly approach.
The Role: Manage the marketing qualified lead process and bridge the gap between sales and marketing to ensure a closer, more productive and results orientated team. Generating leads through a variety of inbound and outbound marketing activities including but not limited to, email campaigns, segmenting the database using salesforce, organising and running events to drive thought leadership and support sales efforts across Europe.
Additional responsibilities will include:
Lead Generation - to build the pipe and support the sales team
Content and Events - driving thought leadership and demand generation
Results - report on results based on insight, analytics and sharing best practice
This Marketing Executive will need to have:
Lead Generation experience, including marketing automation
Experience of using Salesforce or Marketo advantageous
Creative and strong oral communication and content writing skill
The company: A global driving force in Fintech recognised as market leading in Digital Banking Engagement Space.
The Package for Marketing Executive:
20 days holiday
The location for the Marketing Executive position is in Kingston