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3 months ago
BMS Performance
Salary: £25000.00 - £30000.00 per annum
Location: London
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing, B2B, Professional/Business Services, Events and Functions
Category: Event Marketing Jobs, Email Marketing Jobs, SEO and PPC Jobs, Marketing Executive
  • Media, content and news organisation
  • Looking for a Marketing Executive to join the five-strong marketing team
  • B2B lead generation marketing role
  • Delivering MQL's to the sales teams
  • Working with Pardot and Salesforce
  • Create and curate content by working with editorial and agencies
  • Distribute the content through B2B multi-channel marketing campaigns
  • Experience of digital marketing channels - PPC, paid social, email automation

The Role: The Marketing Executive role is a growth role in the business as they look to build on the successes the team has been having. This roles responsibility will be to generate new qualified leads for the sales teams to ultimately improve pipeline opportunity and revenue for the business. The product portfolio covers everything from a media monitoring tool, editorial and data products, content and news stories. The successful Marketing Executive will have worked in a commercial B2B marketing environment, will have strong copywriting experience, and will have solid digital marketing channel experience (email, social, PPC).

Responsibilities for the position of Marketing Executive:

  • Support in creating the marketing plan alongside the experienced Head of Marketing
  • Execute multi-channel marketing campaigns to drive qualified leads to the sales team
  • Work with the new Salesforce and Pardot technology platforms to assist in more innovative marketing techniques
  • Help create marketing collateral and sales media assets
  • Write copy across email, social, landing pages and collateral
  • Help market the business at two to three trade shows and 20+ other events per year
  • Build relationships internally with Editorial, Product and Sales teams


Requirements
:

  • Experience of marketing a B2B product/service
  • Strong copywriting experience is essential
  • Commercial marketing campaign experience
  • Ideally experience of marketing automation (Pardot especially)
  • Email marketing, social media (paid and organic), website
  • Strong communication skills
  • Ability to create internal and external relationships

The Company: This company are a leading cross-platform multimedia content and news provider. With a rich heritage and over 100 years of history this leading media business are a well-respected and big player in the market. The company's marketing has recently undergone a transformation, with Pardot and Salesforce being integrated in to the business. This is an exciting time to join the growing marketing department and support company goals.

The Package for Marketing Executive:

  • Salary: £27,000-30,000
  • Company benefits

Location: The position of Marketing Executive is based in Central London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.

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