The Role of Marketing Executive:

This international, medical intelligence organisation is looking for a Marketing Executive to drive an increase in new client leads and improve existing subscriber retention rates. The Marketing Executive will provide marketing support for the full marketing function (webinar attendance and event management) along with the rest of the team. The business requires a Marketing Executive who has experience of running integrated B2B account based marketing campaigns. The role holder will be expected to utilise email marketing techniques, social media, events (owned and attended events) and be able to appropriately utilise data from the CRM system. The Marketing Executive role will report to the Marketing Manager in a wider team of 5.

Responsibilities for the position of Marketing Executive:

• Supporting the Marketing team in executing the marketing strategy
• Managing and optimising the data from the CRM system
• Executing B2B integrated marketing campaigns to drive leads for the sales team
• Working with marketing technologies (Dotmailer, ProsperWorks/Copper and Google Analytics)
• Creating complex marketing campaigns to target existing clients and support cross selling within sales
• Improving client on-boarding and retention strategies by developing sales tool-kits and events support
• Analysing and reporting on all marketing activity to improve overall campaign performance

To be considered for the role of Marketing Executive you must have:

• Relevant experience in a B2B marketing role with a focus on generating leads
• Minimum 2 years' experience
• Experience with email and a CRM is a prerequisite
• A strong personality and ability to confidently speak with stakeholder's face to face

The Company:

The company are the leading force on medical insight and across the globe. With 20 years of experience, this business has a solid foundation whilst looking to expand and move into new emerging markets. With a diverse portfolio of products, including journals, research publications, and clinical decision support tools; there is incredible potential for the business to continue its growth. With a solid marketing function in place, this is a fantastic opportunity for a motivated marketer to improve their skill-set and progress their career. The business also offer some fantastic perks, such as an in house gym, company wine on Friday's and an office Cinema. This is a fantastic opportunity for a marketer who is looking to find a new challenge and career opportunity.

The Package for Marketing Executive

• Salary: £24,000 - £28,000
• Full list of benefits

Location: The position of Marketing Executive will be based in South West London

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skill-set and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.