We have an exciting opportunity for a Marketing Executive at our friendly, fast paced company.
You will work with the marketing department in a heavily social media focused role. You’ll be managing and creating content for a number of brands over multiple social platforms.
The content you create will be shared, by you, across all social platforms (Facebook, Instagram, YouTube, Pinterest etc). You’ll need to communicate and engage with customer posts, seek out online mentions of us and use of our hashtags to engage with customers here as well.
You’ll also be expected to create daily video stories on Instagram and Facebook showing the going’s on ‘behind the scenes’ at The Cake Decorating Company (there’s no room for being camera shy in this role!) We also need daily stories creating for two other brands. (Social media is not 9-5 so you would be expected to keep an eye on all brands outside of regular office hours.
You’ll need to report on the success of all your social activity and the revenue generated.
Ideally you will also have experience of editing videos so you can create original video content for use on social media and our website. You’ll be expected to ‘star in’ and plan monthly Live videos for our Facebook and YouTube channel using live streaming software and multiple cameras. The content of these videos will then be repurposed, by you, for use elsewhere.
Other areas of the role would be helping in the creation of email campaigns, product copywriting, product photography, events coordination, writing blog posts and generally getting stuck into all the jobs required at a busy company.
There would be occasional nationwide travel required for the role as we'd like you to visit cake decorators at their shops and studios to generate content for our social media and capture pre-arranged tutorials.
You’ll also be attending the events we exhibit at (around 4 a year) and visit the magazines and manufacturers we work with to generate more content.
Obviously, the cake industry is creative and there is a chance for you to have freedom and fun with the content and role. We want to add personality to the business and tell more of our story in a way that people can connect with.
Please send a CV and links to any social media work you have been involved with.