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3 months ago
BMS Performance
Salary: £28000.00 - £30000.00 per annum
Location: Dewsbury
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing
Category: Marketing Executive
Product Marketing Executive / Product Manager
Dewsbury, West Yorkshire
28-30k + Bonus + Benefits
  • Market leading global business
  • Innovative products manufactured locally
  • New role in an expanding marketing team

The Product Marketing Executive / Product Manager will be the custodian of the product range and deliver support to position, develop and promote both products and services internally and externally. The successful candidate will work effectively with various teams to maximise revenue potential across the business.

Duties for the role include:
  • Taking the lead to develop competitor and market insight/trends information to enable the sales team to target relevant sales
  • Managing the data flows regarding product and sector performance and potential opportunities
  • Developing the customer insight research and create strategic plans
  • Researching and testing market New Product Development and develop product launch support / plans
  • Translating technical details into Unique Selling Points for use by sales teams and customers
  • Defining and delivering the optimum support across key media (literature, website, email and social)
  • Taking the lead to develop a promotional calendar to drive the company's products and services
  • Be the first point of contact as product marketing expert in the marketing team, ensuring understanding and consistency of message
  • Managing all relevant agency relationships to deliver effective results
  • Ensuring the wider commercial teams understand the plan, are engaged and strong communication is in place

We're looking for an individual with at least 3 years product marketing experience in a role where you have gained experience of analysing and reporting on product performance, market and competitor research and analysis, and a proven track record delivering new products to market.

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