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4 months ago
BMS Performance
Salary: £25000.00 - £30000.00 per annum
Location: London City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing
Category: Marketing Executive
  • Marketing Executive position, reporting into the Head of Marketing
  • Executing the marketing strategy
  • Membership organisation, network and learning/training business
  • Increase brand awareness through development of their marketing communications programme
  • Good degree from a solid university highly desirable

The role of Marketing Executive:

This is a brand-new role in the business, reporting into the newly appointed Head of Marketing and working closely with the Commercial Director and Research Director. The Marketing Executive will work closely with the Head of Marketing to understand the core priorities for the business and execute an innovative content-lead marketing strategy. Working with key internal and external stakeholders, and agencies (where necessary) it will then fall on the successful candidates shoulders to execute the marketing strategy that the Head of Marketing will create to:

  1. Improve brand awareness
  2. Develop brand consistency
  3. Increase digital presence - email, social, website
  4. Deliver an event calendar
  5. Drive new member acquisition and maintain member retention rates

Day to day responsibilities include:

  • Maintaining and enhancing the business's online presence and digital capability to drive member engagement
  • Supporting the execution of digital marketing strategy
  • Creating high quality, engaging content and marketing materials
  • Providing data and analysis to drive business improvement
  • Working in a collaborative and supportive manner across the businesses, with team members of all levels
  • Building, maintaining, monitoring and enhancing presence on relevant social media
  • Maintaining the website, including uploading content and activity tracking and analysis
  • Creating and editing video and audio content, including podcasts
  • Management and analysis of customer data in the CRM system including customer segmentation, analysis of effectiveness of digital marketing activities (open rates, click through, website stats etc), and A/B testing
  • Project managing surveys - including setup, marketing to drive response rates, and data collation
  • Project managing CRF webinar programme, including setting up and maintaining the webinar platform, managing the studio, preparing artwork and other materials, inviting speakers and marketing to drive listener numbers
  • Setting up and managing online discussion groups and communities

To be considered for this role you must have:

  • A university degree 2:1 or higher level
  • Created and owned a content-lead marketing strategy
  • Tactically executed multi-channel marketing campaigns - email, social
  • An excellent written communication
  • Experience of implementing new technology platforms - website, social, CRM

The organisation:

The organisation has been around for 25 years and are specialists in the HR/Rewards vertical. Based in Central London they have grown their offering to include membership, networking, and a training business. The owners of the business are now in the position to hire a lead marketing specialist who can come in and take the business to the next level. The organisation is investing in two brand new website platforms, a new CRM platform and building out their marketing capability. This is a great opportunity for someone with experience of running a small-medium sized organisations marketing function.

The Package for Marketing Executive:

  • Salary: £25,000-30,000 + benefits

Location: The position of Marketing Executive is based in Central London.

BMS Marketing Specialists have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

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