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Salary:
£25,000 - £30,000 per annum + lucrative benefits
Job type:
Permanent
Sector:
Travel
Employment Type:
All
Contact:
Red Planet Team

Marketing Executive - Offline.   Winner of numerous prestigious travel accolades and long established, this luxury tour operator is looking for a Marketing Executive to join their dynamic Marketing team in Central London. The Marketing Executive role is one of the key positions within our client’s marketing department. Reporting to the Marketing Director, the Marketing Executive will play a key role in managing and driving all offline marketing communications, including brochures and direct mail; copywriting and proofing; PR, bloggers and influencers.        

Marketing Executive Job Description: 

  • The Marketing Executive role primarily covers: all offline marketing communications, including brochures and direct mail; copywriting and proofing; PR, bloggers and influencers
  • You will play a key role in managing the relationship with external agencies and internal departments, maintaining regular communication
  • The role requires a commercial focus and an ability to present our client’s brand and product benefits in the most attractive and appealing way to drive interest and purchase
  • The role will lead by example and present the business to its best at every opportunity

Marketing Executive Responsibilities:

Copy Writing

  • Produce copy for all trade partner and customer-facing communications
  • Write copy that is consistent with and supports the brand tone of voice, language and positioning at all times, in all environments
  • Ensure all copy represents the brand and product in a positive manner that is appealing to and appropriate for the target audience

Proofreading

  • Act as 'copy guardian’
  • Provide support to colleagues in Sales and Marketing by proofing all sales and marketing partner and customer-facing collateral to ensure it is accurate, high quality and consistent with the brand tone of voice

Offline Advertising (press, door drops, radio, etc.)

  • Work with outside agencies to build awareness of our client’s brand, products and campaigns using planned and short term/reactive advertising
  • Budget to ensure key selling periods and campaigns are supported with opportunities maximised
  • Produce creative as required to consistently communicate the benefits of our client’s holidays, focusing on achieving response and sales

Public Relations

  • Proactively solicit and reactively respond to opportunities from relevant journalists, influencers and others to gain meaningful promotion of our client to appropriate audiences
  • Produce inspirational 'best in class’ press releases and communications, effectively representing and differentiating our client’s brand and product

Customer Communications (Direct Mail & Brochures)

  • Manage and deliver all direct marketing activity, including brochures, brochure launch, direct mail, welcome home letters, etc. to maximise engagement (calls and web visits) and revenue generated
  • Suggest (and where approved, implement) new opportunities to drive customer response (database sign up, calls, web visits and sales)

Brand Identity

  • Work closely with Managers to ensure that branding is executed to guidelines in the most cost-effective way
  • Liaise closely with all internal departments to ensure alignment of the brand in recruitment, customer service communications, etc.

Budgeting & Finance

  • Create and manage the Marketing budget and expenditure tracker

Now Let’s Talk About You:

  • Successful experience in a similar marketing role
  • Proven record of writing appealing, accurate copy to a high standard is essential
  • In depth knowledge of the rules of English language grammar, punctuation and spelling
  • A team player with good communication and relationship skills

Package & Benefits:

  • Basic salary of £25,000 - £30,000 per annum, DOE
  • Increased annual leave based on length of service
  • Free Personal Holidays, Holiday concessions for friends and family
  • Auto-enrollment pension scheme
  • Childcare and eye care vouchers, Cycle to work scheme, Social events
  • Training

Sounds Like You?
If so, we’d love to hear from you!

Important, Please Note: It is unlawful to employ a person in a UK-based role who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to your situation prior to applying.

Marketing Executive - Offline.   Winner of numerous prestigious travel accolades and long established, this luxury tour operator is looking for a Marketing Executive to join their dynamic Marketing team in Central London. The Marketing Executive role is one of the key positions within our client’s marketing department. Reporting to the Marketing Director, the Marketing Executive will play a key role in managing and driving all offline marketing communications, including brochures and direct mail; copywriting and proofing; PR, bloggers and influencers.        

Marketing Executive Job Description: 

  • The Marketing Executive role primarily covers: all offline marketing communications, including brochures and direct mail; copywriting and proofing; PR, bloggers and influencers
  • You will play a key role in managing the relationship with external agencies and internal departments, maintaining regular communication
  • The role requires a commercial focus and an ability to present our client’s brand and product benefits in the most attractive and appealing way to drive interest and purchase
  • The role will lead by example and present the business to its best at every opportunity

Marketing Executive Responsibilities:

Copy Writing

  • Produce copy for all trade partner and customer-facing communications
  • Write copy that is consistent with and supports the brand tone of voice, language and positioning at all times, in all environments
  • Ensure all copy represents the brand and product in a positive manner that is appealing to and appropriate for the target audience

Proofreading

  • Act as 'copy guardian’
  • Provide support to colleagues in Sales and Marketing by proofing all sales and marketing partner and customer-facing collateral to ensure it is accurate, high quality and consistent with the brand tone of voice

Offline Advertising (press, door drops, radio, etc.)

  • Work with outside agencies to build awareness of our client’s brand, products and campaigns using planned and short term/reactive advertising
  • Budget to ensure key selling periods and campaigns are supported with opportunities maximised
  • Produce creative as required to consistently communicate the benefits of our client’s holidays, focusing on achieving response and sales

Public Relations

  • Proactively solicit and reactively respond to opportunities from relevant journalists, influencers and others to gain meaningful promotion of our client to appropriate audiences
  • Produce inspirational 'best in class’ press releases and communications, effectively representing and differentiating our client’s brand and product

Customer Communications (Direct Mail & Brochures)

  • Manage and deliver all direct marketing activity, including brochures, brochure launch, direct mail, welcome home letters, etc. to maximise engagement (calls and web visits) and revenue generated
  • Suggest (and where approved, implement) new opportunities to drive customer response (database sign up, calls, web visits and sales)

Brand Identity

  • Work closely with Managers to ensure that branding is executed to guidelines in the most cost-effective way
  • Liaise closely with all internal departments to ensure alignment of the brand in recruitment, customer service communications, etc.

Budgeting & Finance

  • Create and manage the Marketing budget and expenditure tracker

Now Let’s Talk About You:

  • Successful experience in a similar marketing role
  • Proven record of writing appealing, accurate copy to a high standard is essential
  • In depth knowledge of the rules of English language grammar, punctuation and spelling
  • A team player with good communication and relationship skills

Package & Benefits:

  • Basic salary of £25,000 - £30,000 per annum, DOE
  • Increased annual leave based on length of service
  • Free Personal Holidays, Holiday concessions for friends and family
  • Auto-enrollment pension scheme
  • Childcare and eye care vouchers, Cycle to work scheme, Social events
  • Training

Sounds Like You?
If so, we’d love to hear from you!

Important, Please Note: It is unlawful to employ a person in a UK-based role who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to your situation prior to applying.

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