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11 months ago
Better Placed - Marketing People
Salary: £25000 - £35000 per annum + benefits and bonus
Location: Farnborough
Job type: Permanent
Business sector: B2B
Contact: Jessica Tallent
Sector: B2B, Information Technology
Category: Digital Marketing Jobs, Copywriting Jobs, SEO and PPC Jobs

Are you a Marketing Executive with experience of creating engaging B2B content marketing across thought leadership, white papers, print and online and social channels, interested in joining a closely-knit marketing team?

Would you like to work closely with the marketing lead and other senior stakeholders to drive their lead generation/lead nurture efforts in a B2B cloud technology business?

A nimble cloud technology brand serving the public sector, healthcare and defence verticals is seeking a skilled content marketing specialist who has a great instinct for what makes a great story and how to build compelling messages across different audiences.

About the role:

  • Creating and managing online content marketing strategies and supporting social media presence.
  • Developing engaging online content across videos, graphics and blogs, monitoring and analysing content success.
  • Managing email and social media marketing campaigns in line with content requirements.
  • Managing third party relationships with writers and videographers to create unique and engaging content.
  • Tracking conversion rates and making improvements to the website.
  • Working as a team to help improve usability, design, content and conversion of the company website.
  • The successful content marketing executive will play a key role in an upcoming website refresh, and play a pivotal role in the lead nurture and conversion strategy though content.
  • Performing internal stakeholder interviews and writing the content into regular and timely blog posts to drive engagement.

Essential requirements:

  • Excellent communication and organisational skills and experience.
  • Excellent copy-writing skills and ability to product engaging and relevant copy with the correct brand tone of voice.
  • Working knowledge of the key concepts of digital marketing i.e. SEO, PPC, Social Media and Email Marketing.
  • Working knowledge of Google Analytics.
  • Previous blogging and copywriting experience is preferred.
  • Experience of CMS, Salesforce and marketing automation tools including Pardot.
  • Abe to work under pressure and to deadlines in a growing and evolving business!
  • Comfortable working in a small but efficient marketing team.

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