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6 months ago
Recruitment Genius
Salary: £25000 - £26000 per annum
Location: Colchester
Job type: Permanent
Business sector: B2B
Contact: Recruitment Genius Ltd
Sector: Marketing
Category: Marketing Executive
This company delivers cost-effective cyber security solutions to SME organisations working in UK professional services markets. With 46% of UK firms reporting a cyber attack in 2017, cyber security is acknowledged as the fastest growing IT market in the UK economy.

They are looking for a Marketing Executive to join their Commercial Team working in their Colchester office. Reporting to the Marketing Manager, you will be responsible for the delivery of the full marketing mix across digital and traditional channels; anything from web, digital advertising, blogs and social media to brochures, collateral, customer documents and events.

They are particularly keen on employing an enthusiastic marketer who has a passion for digital content marketing. Candidates for this position must be strong writers who enjoy creating informative copy that can be used in a blog, on a web page or stripped down to a relevant comment on Twitter or LinkedIn.

Ideally, you will already have experience in business to business marketing of technology services. While they are an IT company, they will consider candidates from other industries who can demonstrate they can market complex solutions in a highly competitive market-place. Full training on the features and benefits of their services will be provided as required.

Your key responsibilities will include:

- Creating engaging copy for regular publication on blogs
- Managing regular contribution to social media channels and monitoring response and comments.
- Managing and updating website content using the Word Press CMS
- Assist in creation of web banners and digital adverts using Adobe Photoshop or similar
- Implementation of SEO and digital advertising campaigns
- Run A/B tests to establish the most effective digital tactics
- Layout of printed collateral using Adobe InDesign
- Attend and support their UK conferences and exhibitions
- To be knowledgeable about their markets, customers, competitors and their products. Training will be provided if you are not currently working with IT services.
- Based in their Colchester office but will be expected to travel to events as required
- Ensure marketing administration activities (reports, metrics) are completed in an effective manner.

Your experience
- At least 2 years in a B2B marketing role
- Preferably with background in selling technology services or products
- Demonstrable track record in writing copy for digital campaigns
- Determined, self-starter who can work without close supervision
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- Strong verbal and communications skills (telephone, in-person)
- Practical skills with Adobe Creative Studio apps
- Knowledge of search engine optimisation (SEO) highly desirable

What they offer

- Basic salary £25K + bonus
- 20 days of holiday per year
- Full business travel expenses reimbursed
- Pension and Private Medical Insurance plan
- In-house training and career development opportunities

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