3 months ago
Marketing Executive - Data Collection (120474)
: Marketing and digital
: UK & Ireland-United Kingdom-London-London
Salary : Competitive
: Aug 3, 2019, 11:59:00 PM
Marketing Executive - Data Collection
Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.
Why this role matters
In this job, you’ll be accountable for building decisioning and using toolsets to leverage data capabilities for decisioning. You’ll be performing quality checks in accordance with quality control processes and ensuring that the relevant targeting, segmentation and customer journey overlays required to support the development and implementation of the customer contact plan.
This is a fantastic opportunity for you to develop your marketing skills, specifically within the use of data and data collection in order to build targeted campaigns. We will also support with training if required on Decisioning tools like Pega, RTD, Unica or Adobe Campaign.
What you'll be doing
Responsible for building decisioning within SLA timelines and to quality using decisioning toolsets (outbound)
Responsible for the campaign build
Performs quality checks of data extracts and / or decisioning in accordance with quality control processes to ensure that data produced is correct
Provides data and technical expertise to stakeholder to optimise customer contacts across all channels to deliver an integrated, sequenced communications programme for each customer
Ensures that the relevant targeting, segmentation and customer journey overlays required to support the development and implementation of the customer contact plan are correctly applied
Manages and develops the contact response history
Works with Data Management to leverage data capabilities for decisioning
We'll also need to see these on your CV
Good database management, preferable marketing data collection.
Knowledge of SQL
Ability to transform a business brief into a technical spec
Knowledge of decisioning tools such as Pega, RTD, Unica or Adobe Campaign, training will be provide if required
Why choose us?
Consumer is the largest telco in the industry. With over 20k employees and 34 million customers, we generate over £10bn in revenue. This offers enormous opportunities for our people and to be No. 1 in the market. Our Consumer Unit exists as three household brands - BT, EE & Plusnet from which collectively we generate more revenue than any other part of BT. Our brilliant brands are all beautiful individually. Each has unique attributes that cater to very different segments of the market. This makes our goal possible; to create a connection in every home in the UK by 2025.
There’s never been a more exciting time to join the Consumer Digital Team. We’re investing hundreds of millions of pounds into digital and transforming the way we work to create, not just the best digital experience in the telco market, but something that customers talk about as the best in the UK.
We believe in empowering our digital superheroes to work autonomously as teams, and to rapidly learn and develop the best routes and techniques to creating customer value. We’re founded on the core idea that we continuously ‘build, measure, and learn’ which allows us to deliver on our purpose: to drive digital thinking and expertise so that together we can create the best experiences that enhance our customers’ lives.
We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community. #LI-LD1