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4 months ago
BMS Performance
Salary: £32000.00 - £35000.00 per annum
Location: London City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing
Category: Research and Analytics Jobs
  • Marketing Insight Analyst
  • Industry leading Membership Organisation
  • Supporting the Marketing Manager and senior stakeholders with data and insights
  • Providing full campaign analysis to maximise campaign ROI

The Role: This international events and exhibitions organisation are seeking a skilled Marketing Insight Analyst to support the Marketing Manager. The objective of this role is primarily to analyse and report on all marketing activities across the learning and leadership portfolio of the Membership Organisation. As the primary commercial and revenue generating arm of the business, ROI is crucial to meeting business objectives. The successful candidate will be responsible for supporting the marketing team to track successful channels and optimise campaign performance in order to drive customer acquisition, awareness and retention. This will be achieved by implementing systems and processes which enable the marketing teams to more effectively track campaign success and identifies areas to improve. This position is ideal for someone who has previously run campaigns but has a passion for the analytical and data side of marketing.

Responsibilities for the position of Marketing Insight Analyst:

  • Analysis and reporting on all marketing functions to senior stakeholders
  • Working closely with the marketing teams to identify trends and effective processes
  • Providing insights that support long term acquisition and retention strategies
  • Reporting on both member and non-member engagement
  • Working closely with the Marketing Director and senior marketers
  • Collaborating with teams to effectively plan and optimise campaigns

To be considered for this role you must have:

  • Relevant experience in an analytical marketing role
  • The ability to clearly communicate with all level of stakeholders
  • Experience running A/B or Multivariate experiments
  • Proficiency in SQL or another relevant data language (Python, R, SPSS, etc)
  • Experience with Excel or Google Sheets
  • A passion for analysis and reporting on campaign success
  • Ability to live and work in the UK

The Company:

The company are an internationally renowned Membership and Accreditation Organisation. They provide CPD and training courses to both members and non members across a plethora of skillsets. The company are looking to grow the revenue arm of the business following back to back years of commercial growth. The marketing team has doubled in size this year and the business are looking to continue sustain growth in both size and profitability.

The Package for Marketing Insight Analyst:

  • Salary: £32,000 - £35,000
  • Full list of benefits

Location: The position of Marketing Insight Analyst will be based in Central London

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.

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