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11 months ago
Recruitment Genius
Salary: £25000 - £30000 per annum
Location: Exeter
Job type: Permanent
Business sector: B2B
Contact: Recruitment Genius Ltd
Sector: Marketing
Category: Marketing Manager
Are you looking to work in a fast moving, dynamic and evolving business based in Exeter?

This exciting, high-growth SME is looking for a Marketing Manager who will play a leading role in driving new business opportunities for this provider of market leading software solutions to the vehicle sales market. As the Marketing Manager you will be responsible for all strategic marketing, researching and campaign planning, including performance tracking and management of the annual marketing budget.

Responsibilities include:

- Liaising with PR team to develop relevant press material and grow media coverage
- Develop and design email marketing campaigns and monitor of engagement as well as conduct A/B tests to optimise future campaigns
- Sourcing advertising opportunities and place adverts in the press
- Develop and send advertising briefs to creative agency
- Communicating with target audiences and manage customer relationships
- Managing the production of marketing materials, including print ads, digital media, e-newsletters and whitepapers
- Writing and proofreading content and copy
- Contributing to, and developing marketing plans and strategies
- Managing marketing budgets
- Evaluating marketing campaigns
- Monitoring competitor activity
- Organising events and product exhibitions
- Updating databases and using a customer relationship management (CRM) system to record activity
- Managing all social media activity (Linkedin)

Required Skills and Experience:

- Enthusiastic and ambitious
- Creative mindset
- Ability to analyse data to form market insights
- Polite written and phone manner
- Keen interest in digital marketing and new technologies
- Strong project management/organisational skills
- Proficiency using Excel, Word and PowerPoint

Preferred Skills and Experience

- Experience of the motor trade
- Proficiency using Adobe Photoshop and In design
- Experience using Google Analytics and Adwords
- Experience developing Marketing Plans
- 1-2 years' experience in a similar role

This is a great opportunity either for an experienced marketing professional or a recent university graduate with a marketing (or related) degree.

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