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3 months ago
Myknowledgemap Limited
Salary band: £40k - £50k
Location: York
Job type: Permanent
Sector: Education, Online/Internet
Category: Marketing Manager

We are looking for a great Marketing Manager to join our team

A fantastic opportunity exists for a passionate and experienced marketeer to support our business in all aspects of marketing – both classical and digital marketing. You will lead on planning and coordinate all marketing initiatives, materials and campaigns aimed at driving strategic product awareness, leads and sales.

MyKnowledgeMap is a well-established learning technology company that increasingly operates in global markets for universities, schools and corporate learning.  We have recently completed important new product developments with significant market and growth opportunities.

What we now need is the capability to scale and communicate the benefits of our software solutions to a wide variety of market segments, generating sales leads and using effective modern marketing methods to engage with clients.

This is a new and a key senior role for our company at a very exciting time. You will have the creativity, experience, energy and drive to take our business forward for a major step change in our reach and size. You will be able to multi-task, quickly understand our markets, and our products and our competition, and be able to develop and implement the most effective marketing strategies. Your creativity will be coupled with business acumen and excellent communication skills.

You will work directly with the Managing Director and Board.

Your responsibilities

  •          Development of the annual marketing strategy for the company to meet objectives
  •          Overall responsibility for brand management and corporate identity
  •          Management of all marketing campaigns, exhibition activity and communication activity including all company websites
  •          Creation of lead generation campaigns using various digital and traditional marketing mixes.
  •          Planning, writing and overseeing the design and production of a range of marketing materials
  •          Working closely with external agencies and internal departments to help serve customer and company needs, in the most profitable way
  •          Managing company presence at trade events including event management and pre and post prospect management
  •          Effective management of the marketing budget
  •          Actively contribute to overall improvement of the companies processes and products

Your key skills

  • Excellent communication skills
  •           Strong writing and language skills
  •           Knowledge of a range of digital marketing techniques including SEO, PPC, social media and email marketing
  •           Knowledge of a range of traditional marketing techniques
  •           Ability to understand hi-tech software products and analyse key benefits
  •           Ability to understand the education and training market – globally

 

What are the Benefits

  •          £35k to £45k depending on experience
  •          Ability to build and lead a new marketing team
  •          Great career potential in a hi-tech company
  •          Work in the beautiful city of York, voted the best place to live in UK by Sunday Times
  •          Easy walking distance from main railway station

To be successful in this role we are looking for somebody who has a proven B2B marketing background and ability to lead and motivate a team, with a positive attitude and a high level of initiative. The ideal candidate will be a Marketing graduate who has gone on to become CIM qualified with experience of working in the education technology sector.

 

About MyknowledgeMap

MyknowledgeMap was formed in 2000 and has grown to become one of the most established of the UK educational technology companies. Since 2007 we have been building online assessment products that work on mobile phones and have a particular strength in workplace-based assessment systems – examples include use in training of doctors and nursing – worldwide. More recently we have built online portfolio product that is achieving traction and interest in universities and also USA high schools. Our third major new software product is a digital credentialing system that is an extension of a free online service that we have been running for some years. Digital credentialing systems have potential opportunity in all forms of training and education,academic, public and corporate sectors. 

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