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4 months ago
BMS Performance
Salary: £30000.00 - £40000.00 per annum + bonus and benefi
Location: City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: IT, B2B
Category: Marketing Manager
  • Exciting technology start-up business
  • Brand awareness, lead generation and customer acquisition
  • Inbound content marketing approach using marketing automation
  • Excellent copywriter and ability to curate content
  • Stand-alone marketing position to take ownership of strategy and campaign execution

The Role: Reporting directly to the COO, this Content and Digital Marketer will be responsible for creating the marketing strategy to help achieve the business goal of customer acquisition. This is a stand-alone role and the first time the business has had a marketer working for them. The successful Content and Digital Marketer will be a strong copywriter, have experience of working in a commercial marketing role to generate leads in a B2B environment, and have a strong understanding of marketing automation. The role-holder will be tasked with increasing website traffic, increasing leads (free demo/30-day free trial) and ultimately revenue for the business. As this role forms an integral part of a small but aspirational business you will be hungry, driven and commercial.

Responsibilities for the position of Content & Digital Marketing Manager:

  • Create and own the delivery of the digital and content marketing strategy
  • Write, curate and commission highly engaging digital content, including video, to use across each phase of the marketing funnel
  • Develop and deliver lead generation (free trial) campaigns across email and social media
  • Develop and run PPC and remarketing campaigns
  • Update the content on the website
  • Analyse performance of campaigns and traffic to the website using Google Analytics

To be considered for this role you must have:

  • Experience in a commercially focused digital marketing role
  • Great copywriting ability
  • Experience running B2B lead generation campaigns
  • A driven and keen attitude

The Company: This forward-thinking technology start-up offer a predictive analytics technology platform to sales professionals. As the only UK head office business in this space there is great potential to grow. Having launched 18 months ago and already been successful in bringing on clients the business is now looking to bring in their first marketer. They are looking for a bright and energetic individual to develop and implement creative but commercial digital and content campaigns to assist the sales team with quality leads.

The Package for Content & Digital Marketing Manager:

  • Salary: £30,000-40,000 + excellent benefits including pension, laptop, mobile, 25 days holiday and flexible working

Location: The position of Content & Digital Marketing Manager will be based in the City, London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.

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