Marketing Manager Liverpool c35k + pension / healthcare
This is an opportunity to join a new and fast growing wireless technology broadband provider in an exciting new role. They've attracted funding from private capital due to their ability to combine wireless technology and the use of TV white space to solve access to superfast broadband for the many communities, mostly rural but not all, who are currently without. They offer customers in remote and problem areas an effective wireless solution that can potentially transform the way they live and work. The goal is to become the dominant branded alternative in every community they serve. (A brand harmonisation project is ongoing to allow the brand to project a coherent image).
Many people are hugely frustrated that their poor broadband makes it hard to run their business, download entertainment and games and generally feel connected to the rest of the world. These guys are working in a classic challenger brand situation where people have tolerated the current solution but now there is an alternative.
We are looking for a talented marketing professional who is proactive, hands on, and able to work in a small team and independently. You will be an experienced marketing manager who can to raise the profile of the brand, engage with local stakeholders and recruit customers. There are a number of skills that will be necessary:
You will have experience of geo demographic marketing techniques
You will be able to influence and implement local marketing strategies, testing and learning as you go
You will be target led and able to generate quality leads
You will be the key liaison between the technical team, head office and other suppliers
You may have already worked with brands targeting rural communities
To be successful you will:
Have proven experience in this discipline and ideally a recognised qualification in marketing
Have an engaging and winning personality
Be able to work methodologically and at pace
Have good verbal and written communications skills
Able to work confidently and independently and with a small supportive team in Liverpool.
Some overnight travel will be essential
Salary circa £35k but more could be available for an exceptional candidate