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11 months ago
BMS Performance
Salary: £28000.00 - £32000.00 per annum
Location: London
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing, B2B, Professional/Business Services, Events and Functions, Marketing & PR
Category: Event Marketing Jobs, Digital Marketing Jobs, Email Marketing Jobs, SEO and PPC Jobs, Marketing Manager
  • Working on leading and growing conference portfolio
  • B2B marketing campaign management
  • Working with leading marketing technology platforms
  • Mix of strategic campaign planning and tactical execution
  • Utilise a full mix marketing plan to drive delegate/sponsorship revenue

The Role: The Marketing Manager, reporting directly to the Head of Marketing, will take full ownership for a portfolio of events within this leading B2B events organisation. The business has invested in leading marketing technology (Eloqua and Oracle CRM) to support the overall marketing strategy. The Marketing Manager, whilst in a wider marketing team of 12, will have total ownership of this portfolio of events from creating the marketing strategy to tactical execution of the strategy. The candidate will use a range of marketing channels including email marketing, website, social media, and PPC/SEO. The successful Marketing Manager will be an analytical, data-driven marketer with experience of working in a B2B events environment. This is a great opportunity to join a marketing-leading portfolio, with aggressive growth plans. This forward-thinking organisation are looking to expand the number of events and enter new international markets.

Responsibilities for the position of Marketing Manager will include:

  • Creating strategy to support business goals of increasing customer delegate, exhibitor, and sponsorship revenue
  • Leading and owning the content, event portfolio
  • Supporting the diversification of using a more rounded digital marketing approach - PPC/SEO, social media (paid and organic)
  • Utilising marketing technology (Eloqua and Oracle) to support inbound marketing
  • Tactically executing marketing campaigns
  • Using analytical tools (including google analytics) to create reports on campaign successes

To be considered for the role of Marketing Manager you must have:

  • B2B events marketing experience
  • Experience of working with marketing automation tools (Ideally Eloqua)
  • Excellent verbal and written communication skills
  • A passion for commercial, digital marketing - email, social, SEO, PPC

The Company: This established events organisation with their head office in London have a wide-ranging portfolio of events. This growing event has been highlighted as a major growth area, with this portfolio expanding internationally. The senior board sees the value of marketing and thus there is a really good opportunity here to build a marketing career.

The Package for Marketing Manager:

  • Salary: £30,000-32,000 + £5,000 bonus + benefits (including pension, healthcare, and gym)

Location: The position of Marketing Manager will be based in the Central, London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.

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