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7 months ago
Better Placed - Marketing People
Salary: £35000 - £40000 per annum
Location: Warrington
Job type: Permanent
Business sector: B2B
Contact: Sarah Johnson
Sector: Marketing
Category: Marketing Manager

As the Marketing Manager you will lead all communications (internal and external) and marketing activities in line with our business strategy. The ideal candidate will have strong digital marketing experience and will still be a 'do-er' in their day to day job.

They're passionate about getting their marketing strategy right, you will be the expert in your field and advise best practice at all times.

Role Specification

  • Develop a marketing strategy that is reflective of our business strategy
  • Execute marketing strategy in line with strategic objectives, targets and budgets
  • Line management of x2 Marketing Executives
  • Develop a detailed marketing plan for all media channels with specific focus on digital
  • Content creation (email campaigns/press releases/newsletters)
  • Manage website traffic and provide detailed analytics
  • Manage all digital campaigns to drive more visitors to the website and increase customer engagement
  • Identify and manage partnership and affiliate relationships
  • Frequent competitor analysis to ensure we keep ahead in terms of collateral and campaigns
  • Deliver objectives within the marketing budget

Skills, Experience and Qualification Requirements

  • Strong digital marketing experience (SEO/PPC campaigns/Affiliate marketing)
  • Ability to maintain Wordpress website
  • A background in copywriting is beneficial but not essential
  • Experience with Google Adwords
  • Excellent presentation skills
  • Proof of ROI in previous positions

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