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3 months ago
BMS Performance
Salary: £40000.00 - £50000.00 per annum + Bonus
Location: Lancashire
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing
Category: Product Marketing Jobs, Marketing Manager
Marketing Manager
North Lancashire - accessible from Burnley, Blackburn, Bradford, Skipton
  • Innovative and well established business in the scientific / medical sector
  • Newly created role in an expanding marketing team

The Marketing Manager will report to the Commercial Director and will have the responsibility for delivering marketing activities to achieve business objectives. You should be an experience product marketer or Product Manager with a broad marketing skillset, commercial acumen, and an excellent eye for detail.

Key responsibilities:
  • Strategic and tactical responsibility for specialist sector
  • Taking a lead role in prioritising product development activities to maximise commercial value
  • Create forecasts and ROI assessments for senior management
  • Design and deliver promotional plans
  • Utilise digital marketing tools to develop brand awareness and lead generation
  • Manage and update web content and blog posts
  • Market research and competitor analysis
  • Using market knowledge to influence correct pricing
  • Preparation for and attendance at events in the UK and U.S.
  • Management of agency relationships
  • Client meetings to develop market knowledge

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