Reporting to the Board you will have sole responsibility for all marketing within the business. Developing the brand's message, campaigns and data management you will be a key component in assisting the business to move forward through both consumer knowledge and sales analytics.
Key Responsibilities:
Building brand awareness and help build a credible narrative for products and services
Collaborating with industry bodies
Manage the CRM system and utilise information analytics to evaluate success of the marketing function and direct future action
Growing digital marketing and social media presence
Develop strong marketing collateral including blogs, white papers and case studies
Developing a consumer-friendly web presence
Managing all SEO
Create and articulate data driven arguments to the Executive Management Team for marketing focus
Internal marketing of events, policy recruitment etc.
The ideal candidate will have at least 4 years B2B Marketing experience.
