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6 months ago
MK Test
Salary band: £30k - £40k
Location: South West
Job type: Permanent
Employment Type: All
Contact: Recruitment Team
Sector: Industrial, Manufacturing
Category: Marketing and Sales Jobs

Overview

Based in the South West this is an exceptional opportunity for a marketing professional who has the energy, desire and application to develop a marketing platform that will support this world-leading supplier of highly efficient testing applications and high voltage test equipment.

This is a unique opportunity for an individual with a blend of B2B, plus good industrial and digital marketing skills to initiate a marketing approach that will have a significant effect upon both the business’ global profile but also its business development activities.

Core to the success of this role will be the ability to work both as an independent marketing professional and as an important part of the sales function; whilst becoming an integral part of the wider business as a trusted colleague. An ability to blend into and add to the company’s culture is an essential factor in the selection of the right person.

About MK Test

Established in 1991 MK Test has been a leading manufacturer of automatic harness testing systems for over 22 years. Specialising in the design, manufacture, supply and on-going support of automatic electrical testing solutions MK Test provide a variety of highly efficient testing applications and high voltage test equipment to a global client base.

Recently MK has invested heavily in the development of a new range of products, including a new generation of test management software, a range of portable electrical bond test systems, and a high-speed test system aimed at the large OEMs and assembly houses. Each of these move MK steps ahead of the competition and offers tangible benefit to the user.

MK Test has delivered over 2,000 test systems to clients in over 34 countries and has established an enviable reputation for excellence in ATE (‘Automatic Test Equipment’) solutions, client service and innovation.

Many of the World’s leading Aerospace, Defence, and Rail companies rely on MK Test’s systems and they continue to lead the way in bringing the latest methods and testing techniques to highly demanding industry sectors.

The company has a growing base in North America whilst expanding its customer footprint in Russia, India and China.

Significant clients include GE, Airbus, BAE Systems, Boeing, EMD Diesel, Bombardier Rail, Thales, Raytheon, Denel, SAAB, Agusta Westland, Lockheed Martin, Rolls Royce, MBDA.

With plans for further international growth and a growing client base, MK Test has recently moved into a purpose-built industrial complex in order to support a growing workforce and an increased manufacturing volume.

Role Definition

Reporting to the Sales Director, the Marketing Manager position would play a key support role in the marketing and business development team.

This is a key role for an individual who currently works in a marketing role (min 5 years), has experience of working in an industrial business, understands B2B marketing in this environment and has good digital marketing skills. They must also have the desire and ambition to continue to further their career in marketing and business development and hold a relevant marketing qualification (i.e. Degree-level marketing and/or Diploma Marketing).

The role requires a high degree of both marketing intelligence and technical ability with a requirement that they understand and have experience of initiating the principles around inbound marketing, an approach that supports a high degree of content and requires an appreciation of digital marketing.

The Marketing Manager role primarily therefore involves supporting and leading a range of marketing and business development projects and activities. In particular, the role would be fully involved with any marketing automation platforms (CRM / CMS) and be responsible for implementation.

The selection of inbound marketing is a core aspect of the role is deliberate. It is an exciting aspect of external communication activity and is an approach that adopts a variety of marketing techniques but is primarily driven by content, blogs, events, SEO, and social media. It is a very modern way of creating brand awareness and of importance to MK Test is a way of attracting and supporting new business from across the globe. A transitional phase is required prior to delivery.

Core Responsibilities

  • ·         Marketing Management – responsibility to manage all aspects of the marketing function that is in place and will be developed over time. This includes (not inclusive): website, social media platforms, advertising options, outbound/direct marketing, event management support and planning, sponsorship options, research/surveys, PR and Media.
  • ·         Marketing Measurement – responsibility for monitoring marketing performance and to provide the MK Test Board with appropriate KPIs.
  • ·         Inbound Marketing – responsibility to support an inbound marketing activity programme pre and post-delivery.
  • ·         Content Marketing – ability to work on the development, production and delivery of content to a selected audience e.g. newsletters, product updates, eMarketing. A high level of editorial ability is a core requirement.
  • ·         Campaign Support – responsibility to assist with the development of MK Test’s business development campaigns; and when necessary to utilise appropriate software support.
  • ·         Website – responsibility to support the maintenance and development of the MK Test website. Experience of website development is essential for this role (i.e. as a manager, project leader).
  • ·         Social Media – responsibility to monitor and support MK Test on several selected social and networking online channels (primarily Twitter and LinkedIn at this time).
  • ·         CRM Data Management – responsibility to support the maintenance and control of MK Test’s customer, prospect and influencer information; and this may also include a level of data analysis.
  • ·         Administration Support – An ability to organise, control and monitor activities; and to develop KPI reports to monitor progress. 
  •   Marketing Agency Interaction – responsibility to identify, negotiate and manage any marketing agency requirement (i.e. Marketing Agency, Design Consultancy, Media Relations)

A deep understanding of marketing (via qualification for instance i.e. Diploma) is a pre-requisite. Equally the selected individual must show a desire to increase their knowledge in order to support this role which could involve additional training, events and out-of-hours study. The candidate must hold both mathematics and English GCSE pass grades along with an appropriate marketing qualification. Additional and supportive qualifications are of course welcomed.

At a personal level and working independently this role will over time become quite demanding, so it is essential that the selected individual has the ability to withstand a degree of personal and professional pressure.

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