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21 days ago
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Marketing Manager


Sky
Location: West London
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Manager
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We’re
Sky, Europe’s biggest entertainment brand. Think top-quality shows. Breaking
news. Innovative tech. Must-have products. Careers here mean the freedom and
support you need to make an impact – pushing boundaries, creating solutions,
hitting targets. And as part of our close-knit team, you’ll enjoy plenty of
benefits. Plus, experiences you’ll only find at Sky.

This
role is an exciting opportunity to join us and work within our Customer Content
Marketing Team.

The Perks

As
part of the Sky family, you’ll enjoy either: Sky Q (requires a one-off
installation payment) or a NOW TV premium package, as well as a generous
pension and private health care. You’ll also have access to over 12,000
LinkedIn Learning courses to support your development. And if that’s not enough,
our award-winning Osterley campus boasts six subsidised restaurants, a cinema,
gym, and much more.

To
find out more about working with us, search #LifeatSky on LinkedIn, Twitter or
Instagram.

You will:

You will be responsible for
providing insight to answer broad strategic questions and to inform and improve
marketing activity. You will have responsibility for agreeing target audiences for
above the line campaigns and reporting on the performance of campaigns,
ensuring we are on track and delivering in line with our annual KPI targets.

In this role you will need to
work closely with colleagues within Cu Content Marketing teams, Media planning,
IDS, and commercial teams to evaluate and continually improve both the
targeting and effectiveness of campaigns and marketing activity.

Key areas of responsibility for this role include:

-Providing insight to answer
broad strategic questions, or build business cases, as well as working with the
wider team on strategic projects.

-Analysis and reporting of strategic Content KPIs (Intention
to watch, ITS, ITP and ITU as well as brand statements) identifying trends and
how we are performing vs plan.

-Fully integrated
into Milestone process, setting KPIs and targets bespoke to each campaign and
ensuring these can be reported on and measured.

-Identifying
target audiences to inform media choices and box set opportunities

-Post campaign
analysis to report on how campaigns have delivered against KPIs and make
recommendations for future campaigns

-Ensuring
research and other IDS insight is shared with the wider team and fed into
campaign planning andor media choices as appropriate.

-Work closely
with other areas of the business such as PR, content engagement and social
teams to share audience and campaign insights.

You’ll have:

-Strong
data analysis skills with the ability to interpret and share IDS insight

-Able
to distil customer insight and performance data into clear and actionable plans

-Experience
in the TV or entertainment industry, preferably but not necessarily in a
marketing role

-In
depth understanding of campaigns or media planning would be beneficial

So,
what are you waiting for? now for a chance to forge your own career path
and be brilliant as part of a bright, talented team.

Just
so you know: if your application is successful, your appointment will be
subject to receiving a positive outcome from your criminal record check.

We’re
happy to discuss flexible working.

It’s our people that make Sky
Europe’s leading entertainment company. That’s why we work hard to be an inclusive
employer, so everyone at Sky can be their best.

If you are successful in your
application for this role, your appointment will be subject to receiving a
positive outcome from your Criminal Record Check.

A job you love to talk about

#LI-NOWTV
We’re
Sky, Europe’s biggest entertainment brand. Think top-quality shows. Breaking
news. Innovative tech. Must-have products. Careers here mean the freedom and
support you need to make an impact – pushing boundaries, creating solutions,
hitting targets. And as part of our close-knit team, you’ll enjoy plenty of
benefits. Plus, experiences you’ll only find at Sky.

This
role is an exciting opportunity to join us and work within our Customer Content
Marketing Team.

The Perks

As
part of the Sky family, you’ll enjoy either: Sky Q (requires a one-off
installation payment) or a NOW TV premium package, as well as a generous
pension and private health care. You’ll also have access to over 12,000
LinkedIn Learning courses to support your development. And if that’s not enough,
our award-winning Osterley campus boasts six subsidised restaurants, a cinema,
gym, and much more.

To
find out more about working with us, search #LifeatSky on LinkedIn, Twitter or
Instagram.

You will:

You will be responsible for
providing insight to answer broad strategic questions and to inform and improve
marketing activity. You will have responsibility for agreeing target audiences for
above the line campaigns and reporting on the performance of campaigns,
ensuring we are on track and delivering in line with our annual KPI targets.

In this role you will need to
work closely with colleagues within Cu Content Marketing teams, Media planning,
IDS, and commercial teams to evaluate and continually improve both the
targeting and effectiveness of campaigns and marketing activity.

Key areas of responsibility for this role include:

-Providing insight to answer
broad strategic questions, or build business cases, as well as working with the
wider team on strategic projects.

-Analysis and reporting of strategic Content KPIs (Intention
to watch, ITS, ITP and ITU as well as brand statements) identifying trends and
how we are performing vs plan.

-Fully integrated
into Milestone process, setting KPIs and targets bespoke to each campaign and
ensuring these can be reported on and measured.

-Identifying
target audiences to inform media choices and box set opportunities

-Post campaign
analysis to report on how campaigns have delivered against KPIs and make
recommendations for future campaigns

-Ensuring
research and other IDS insight is shared with the wider team and fed into
campaign planning andor media choices as appropriate.

-Work closely
with other areas of the business such as PR, content engagement and social
teams to share audience and campaign insights.

You’ll have:

-Strong
data analysis skills with the ability to interpret and share IDS insight

-Able
to distil customer insight and performance data into clear and actionable plans

-Experience
in the TV or entertainment industry, preferably but not necessarily in a
marketing role

-In
depth understanding of campaigns or media planning would be beneficial

So,
what are you waiting for? now for a chance to forge your own career path
and be brilliant as part of a bright, talented team.

Just
so you know: if your application is successful, your appointment will be
subject to receiving a positive outcome from your criminal record check.

We’re
happy to discuss flexible working.

It’s our people that make Sky
Europe’s leading entertainment company. That’s why we work hard to be an inclusive
employer, so everyone at Sky can be their best.

If you are successful in your
application for this role, your appointment will be subject to receiving a
positive outcome from your Criminal Record Check.

A job you love to talk about

#LI-NOWTV

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