Marketing Manager North Lancashire - commutable from Burnley, Skipton, Blackburn 40-50k
Innovative and well established business in the scientific / medical sector
Newly created role in an expanding marketing team
The Marketing Manager will report to the Commercial Director and will have the responsibility for delivering marketing activities to achieve business objectives. You should be an experience product marketer or Product Manager with a broad marketing skillset, commercial acumen, and an excellent eye for detail.
Strategic and tactical responsibility for specialist sector
Taking a lead role in prioritising product development activities to maximise commercial value
Create forecasts and ROI assessments for senior management
Design and deliver promotional plans
Utilise digital marketing tools to develop brand awareness and lead generation
Manage and update web content and blog posts
Market research and competitor analysis
Using market knowledge to influence correct pricing
Preparation for and attendance at events in the UK and U.S.