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4 months ago
BMS Performance
Salary: £40000.00 - £45000.00 per annum + bonus+benefits
Location: London City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing
Category: Marketing Manager
  • Renowned professional services consultancy
  • Marketing Manager position, reporting to the Financial Services Divisional Head
  • Be the go-to person for all lead generation and communication activities for the division
  • Brand build, demand generate, and lead nurture to support multi-million-pound sales pipeline
  • Core vertical markets include banking, insurance and asset management

The role:

This Marketing Manager position will be reporting to the Head of the Financial Services Division and sitting within a wider marketing department of 15 marketers. It will be the Marketing Managers responsibility to support the Financial Services Division will all demand generation and communication programmes, ensuring that relevant changes are made for targets to be hit. A key factor to success in this role is ensuring that campaigns are properly tailored for the vertical markets.

Core objectives for the role include -

  1. Running effective communication campaigns both internally and externally
  2. Growing and supporting a multi-million-pound sales pipeline through demand generation and ABM
  3. Setting up a rigid, commercially focused analytics process to monitor all campaign activity

The successful candidate will have experience of developing propositions specifically targeting the financial services sector. This marketing function support deal sizes of multi-million-pounds, so the Marketing Manager must be confident of delivering a complex, integrated, content-lead marketing approach.

Day to Day responsibilities summary:

  • Own and develop the organisations consultancy services proposition to financial services sector
  • Develop and implement the FS sector marketing strategy
  • Create and maintain relationships with multiple stakeholders
  • Utilise multiple marketing channels that include - email, social, digital, PR, and events
  • Grow and support the sales pipeline
  • Create engaging content that will help to nurture prospects
  • Manage the marketing budget
  • Analyse and report on campaign performance vs objectives

To be considered for this role you must have:

  • Strong communication skills
  • Experience of developing and delivering successful B2B integrated marketing campaigns
  • Experience of working within the financial services sector
  • Experience of working for a professional consultancy
  • Experience of CRM, email marketing, automation and social media platforms
  • Experience of managing multiple internal stakeholders

The company:

This is a business with a turnover in excess of $450 million dollars. They were one of the first consultancies to be established in the UK and have led the way with several innovative projects. Whilst Financial Services is going to be the focus of this role, other sectors that the business target include transport, health-care and the public sector. The business does see the Financial Services sector as a real opportunity for growth, making this a truly exciting prospect for a commercial marketer.

The Package for Marketing Manager:

  • Salary: £38,000 - £45,500 +bonus+ excellent benefits

Location: The position of Marketing Manager is based in Central London.

BMS Marketing Specialists have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

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