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4 months ago
BMS Performance
Salary: £35000.00 - £40000.00 per annum + excellent compan
Location: London City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: B2B
Category: Event Marketing Jobs

The Role: This is an exciting opportunity for an experienced events marketer to take a step forward and do a strategic project management position. The Marketing Manager will be responsible for owning the strategy for the company's flagship 4-day event held in Berlin. The incoming candidate will take on the key event agency relationship, establish the market opportunities and be the key link between the two parties.

The successful candidate will be expected to support the creation of the marketing strategy for all seven conference/networking streams of this event. The agency is very strong in project management and tactical execution of marketing campaigns. It is the responsibility of the Marketing Manager to add to those strengths by providing the agency with key persona development, market research, growth opportunities, and pose questions of how to grow the event.

Each part of the agency plan and campaign work will be signed off from this Marketing Manager. The successful candidate will be highly organised, equally happy to work autonomously and as part of a team and have strong stakeholder management experience.

Responsibilities for the position of Marketing Manager include:

  • Planning and implementing innovative campaigns to drive paid delegate attendance to their main exhibition
  • Responsible for managing the event agency who manages all aspects of the event logistics and event marketing process
  • Add value to the agency partnership by adding specific market knowledge, ideas for growth, opportunities and threats
  • Signing off on all event changes and processes
  • Utilising in house tech to support event marketing timelines
  • Work with editorial to tailor content for campaigns
  • Liaising and working alongside external agencies manage PPC campaigns
  • Working alongside editors to create and develop content for the website
  • Using analytical tools to report on campaign successes
  • Looking at sales objectives to create lead and demand generation campaigns
  • Creating sales collateral, media packs and sales support materials

for the Marketing Manager role:

  • Relevant experience in a commercial marketing environment
  • End-to-end B2B campaign experience
  • Lead generation/demand generation experience
  • Experience working alongside sales to create marketing plans
  • Good broad knowledge of digital channels as well as across the full marketing mix
  • Market research/competitor analysis experience
  • Knowledge of database and analytics
  • Exceptional communication skills, both written and verbal

The Company: This well respected and leading provider of business intelligence has been going for close to 20 years. The company are currently part way through their private equity cycle and have seen huge year on year growth across both turnover and profitability. The business has three global offices and exciting growth plans over the next few years. The division is looking to take on an experienced marketing executive but one they can train, develop and improve. This is a great opportunity to join a forward-thinking, forward-moving business.

The Package
for Marketing Manager:

  • Salary: £38,000-40,000
  • Bonus
  • Excellent Company Benefits

Location: The position of Marketing Manager is based in Central London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

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