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4 months ago
Additional Resources Ltd
Salary: Competitive
Location: West London
Job type: Permanent
Business sector: B2B
Contact: Chris
Category: Marketing Manager
Marketing Manager / Executive - West London

Duration - Fixed Term Contract

Salary: Very Competitive plus Benefits

Key words: Marketing Manager, Executive, B2B, B2C, Digital Marketing, Subscription Strategy, Creative in Print and Digital, Publisher, marketing campaigns

The Company

Our client is a leading independent boutique publisher, they are looking to appoint a Marketing Manager/ Executive who will be a key member of a small team responsible for print and digital subscriptions on their 17 titles, each with a national and international circulation.

The Role

This role’s primary focus is to generate subscriptions revenues and maintain the overall circulation levels of each magazine through print and online promotions. With the ultimate objective of subscriber volumes and revenues.

Duties will include:

Forming strategy with senior management
Liaising with Publishers, Editors, Ad managers, Circulation Manager to ensure that subscription acquisition strategy is consistent with content and brand.

Partnerships and acquisitions
Form new partnerships with key third parties within each given sector, maintain existing relationships.

Reporting, pricing and strategy
Ensure that budgets are adhered to and targets are achieved

Overseeing renewals and retentions
Monitor the effectiveness of renewals and retention strategy

Creative and campaign direction
Oversee the brief for any marketing campaigns, both print and digital

Key Skills & Experience Required:

Experience working in a similar Marketing role
Previous working on a subscriptions model (B2C or B2B) is essential.
The ideal candidate will need to be creative, organised and numerate with a meticulous eye for detail and good copywriting skills.

This is an excellent opportunity to secure a fixed term contract at a successful boutique publisher, with prospects of future advancement for the right person. Apply Now!

Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.

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