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8 months ago
Recruitment Genius
Salary: Up to £35000 per annum
Location: Manchester
Job type: Permanent
Business sector: B2B
Contact: Recruitment Genius Ltd
Sector: Marketing
Category: Marketing Manager
This company is the UK's leading bespoke interiors group offering fitted furniture, staircase renovations, luxury kitchens and bespoke doors.

They are looking for a Marketing Manager with experience in creating and running a programme of lead generation campaigns through a wide range of offline channels. Whilst they have a specific Digital Marketing Manager they would expect at this level the suitable candidate to have a general understanding of key digital channels including PPC, SEO, Paid Social E-mail, Programmatic (Display). Working with the Marketing Director they will ensure all channels of communication including press, TV, CRM and event marketing are delivered as well as marketing communication materials.

Key responsibilities:

- Working alongside the Marketing Director and creative team to drive the marketing strategy for the brand in line with company and brand objectives.
- Delivering effective marketing campaigns through press, PR, TV, digital (working with DMM), CRM and events, within the planned media and promotional budgets and time scales agreed.
- Managing and planning monthly media schedules and optimising short term buying rates. Working with their media buying agency ensuring they deliver high levels of service and efficient buying.
- CRM and ecrm management delivering communication through mailers and emailers with their customer database to encourage cross sell opportunities.
- Working with their PR agency managing a strategy to ensure the brand has inclusion in all relevant content, building relationships with the key press to deliver regular editorial coverage.
- Providing marketing support to the showrooms including event planning.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Thorough analysis and reporting measure effectiveness of campaigns and ROI. Monitor activity and results using Achiever software and internal reports.
- Work with our social media producer and DMM to ensure offline campaigns feed into engaging content for Instagram, Pinterest, Facebook and Houzz.

Key requirements:

- They will have a minimum of 4-5 years' experience in leading consumer Marketing strategies and have an impressive Brand Management background.
- A proven track record of delivering successful lead generation campaigns, with broad based marketing experience having spent some time in a fast-paced environment as well having managed multiple agencies.
- Experience in managing and planning press and TV campaigns.
- A creative mentality, able to develop strategies that will help to achieve business goals.
- Experience in developing ecrm campaigns with a knowledge of implementing and analysing using Dotmailer or a similar platform.
- Experience in developing and delivering integrated marketing campaigns.
- An understanding of digital marketing and the relationship of online to the overall marketing strategy.

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